Marketing Coordinator

Marketing Coordinator Position Overview We’re looking for a highly organized, tech-savvy, and proactive Marketing Coordinator to support the execution of Uptive’s family of brands marketing initiatives across digital marketing, CRM management, sales enablement, content creation, trade shows, and marketing operations.You’ll work closely with marketing leadership, sales team, outside agencies, and subject matter experts to help execute campaigns that drive brand awareness, lead generation, and customer engagement. We’re looking for someone who is curious about emerging marketing technologies and excited to learn how AI can support smarter, faster marketing operations. Responsibilities CRM, Digital Marketing & Content Support Assist with executive of marketing campaigns across social media, paid advertising, and website channels Utilize AI-powered marketing tools to assist with content ideation, campaign development, research, reporting, and workflow efficiency. Assist with SEO, AEO, and GEO-related content updates and optimization initiatives Support ongoing Google Ads, LinkedIn Ads, and digital marketing initiatives Explore and recommend new AI tools and marketing technologies Assist with maintaining brand consistency and quality control across AI-assisted marketing content Support CRM management and database organization within HubSpotAssist with building and maintaining email workflows, lead nurturing campaigns, contact segmentation and automation processesHelp maintain clean marketing data and optimize CRM processes for scalabilitySupport digital enablement initiatives that improve customer experience and internal team efficiencyTrade Shows & Events Coordinate logistics for trade shows, conferences, and customer events Managa event materials including banners, giveaways, shipping, collateral, and booth assets Help organize event timelines, registration deadlines, and vendor coordination Assist with post-event lead management and campaign follow-up Sales & Marketing SupportCreate and organize sales collateral, presentations, and marketing materials Help maintain marketing assets libraries and internal documentation Assist with reporting and tracking campaign performance metrics Administrative & Team SupportCoordinate with external vendors, agencies, printers, and partners Help maintain organized marketing files, templates, and documentation Support day-to-day marketing operations and special projects as needed QualificationsBachelor’s degree in marketing, communications, business or related field preferred1-3 years of marketing experience preferred (internships included)Strong organizational and project management skills Excellent written and verbal communication skills Ability to work collaboratively in a fast-paced environment Interest in AI tools and emerging marketing technologies Comfortable learning and adapting to new digital platforms and software Preferred Experience HubSpotWordPressGoogle Analytics and Google Search Console Adobe Creative Suite ChatGPT, AI writing tool, or AI-powered marketing platformsCompany's benefitsHealth, Dental and Vision Insurance401K MatchSTD/LTD/Life InsurancePTO + Holidays