Digital Marketing Specialist

The Digital Marketing Specialist plays a key role in growing the ASUS brand across Consumer PC, Commercial PC and Gaming PC categories in the US. This individual will manage and optimize digital campaigns, official website content, and eCommerce advertising efforts, working cross-functionally to execute strategy, analyze results, and support brand visibility and traffic growth.Essential Duties and Responsibilities:Plan, set up, and optimize digital campaigns across multiple platforms (Google, Facebook/Instagram, Twitter, TikTok, LinkedIn, etc.)Lead SEO initiatives (on-page and off-page optimizations)Execute digital marketing strategies for special projects, including product launches and traffic-driving initiatives on the ASUS website/EshopAnalyze campaign performance and deliver data-driven recommendationsManage advertising on Amazon Sponsored Ads, Amazon DSP, Walmart Connect, Criteo RMP, etc.Work closely with product marketing and channel teams to optimize content for the U.S. marketLiaise with internal teams and partners to ensure compliance with partner funding requirementsProcess vendor invoices with the accounting teamStay updated on trends in digital marketing, ecommerce, and advertisingDeploy personalized messaging across customer lifecycle channelsAnalyze trends in consumer behavior, competition, and product categoriesMaintain good attendance and punctualityKnowledge and Skills:Strong understanding of brand strategy and 360-degree marketingExcellent analytical skills with ability to simplify complex dataStrong organizational and problem-solving skillsDetail-oriented with excellent attention to detailEffective collaboration and cross-functional communicationComfortable in a fast-paced, evolving environmentIn-depth SEO knowledgeBasic graphic design and familiarity with design toolsStrong numeracy and trend-identification capabilitiesPositive, growth-oriented mindsetFluent in Englishu00A0Required Qualification s :Years of Educationu00A0 Bachelor's Degree (B.S. or B.A) in a related fieldWork Experience2u20135 years of experience in marketing, preferably within the PC/gaming or digital media agency space2u20135 years of media planning or digital marketing experienceDemonstrated experience supporting field teams with campaigns and eventsFamiliarity with digital marketing tools and the tech industryu00A0Preferred Qualifications:Experience in consumer electronics or PC industry is a plusAbility to work independently while also being an effective team playerFluency in Mandarin is a plusWorking Conditions :Typically works in an office environmen tRequires sitting and operating computer, keyboard, and other office equipment for extended periods of tim eSome domestic travel may be requiredu00A0$75,000 - $95,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment. u00A0u00A0J-18808-Ljbffr