Programmatic Campaign Manager
ARCHIVED
We can't find an active application page for this role right now. It may reopen or be listed elsewhere. Use Next Steps to search for an active apply link and similar live jobs.
Marketing Campaign ManagerMason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities:
Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
Manage budgets and bid strategies to maximize ROI for clients.
Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Required Skills and Qualifications:
Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
Proficient in using The Trade Desk platform.
Strong analytical skills and experience with statistical analysis and financial modeling.
Excellent communication and presentation skills.
Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:
Certification in the Trade Desk platform.
Experience in an agency setting.
Benefits:
Competitive salary with 401K matching.
Comprehensive health, dental, and vision insurance.
Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
Opportunities for training during the initial 90-day period which requires more on-site presence.