Product Marketing Associate

Job DescriptionJob Title: Product Marketing AssociateDepartment Name: Brand MarketingEffective Date: April 2026Reports to (title): Sr. Director of Strategic Programs and Business Development# of Direct Reports: 0# Indirect Reports: 0Individual Contributor: X Yes NoFull Time/Part Time: Full Time# Hours Per Week: 40Average Work Schedule: Monday - Friday 8:00 AM - 5:00 PMLocation Dallas TXJob Summary:The Product Marketing Associate is an individual contributor on the Brand Marketing team at Lucchese Bootmaker, reporting to the Sr. Director of Strategic Programs and Business Development. This role supports the execution of product storytelling across internal and external channels, ensuring a consistent and compelling product narrative that supports both customer engagement and associate education. This is a high-impact individual contributor role that supports conversion, sell-through, and brand perception across customer and associate touchpoints.Scope of Job:This role sits at the intersection of product development, creative, retail, and digital commerce. The Product Marketing Associate supports e-commerce performance, retail sell-through, and brand equity by executing clear, consistent product messaging across all channels.Primary focus areas include supporting the execution of:Product storytelling and external marketing copy (PDPs, campaigns, digital channels)Internal product education and training contentCross-functional product marketing support across brand, retail, and e-commerceKey stakeholder relationships include Product Development, Merchandising, E-commerce, Retail Operations, Creative, and PR.Core KPIs include PDP conversion rate, organic traffic, email engagement, associate training completion, and product-related social engagement, in partnership with cross-functional teams.This role is responsible for developing and maintaining product copy standards and training content in collaboration with key stakeholders and escalates broader brand or campaign decisions as needed.Duties/Responsibilities:Customer Experience & Business PerformanceContribute insights and recommendations to support brand and business objectivesPartner cross-functionally to align product messaging with broader business goalsSupport commerce channels with accurate and compelling product informationChampion the customer perspective across all product storytelling and packagingInternal Communications & TrainingSupport the development and maintenance of product training materials for retail, customer service, and wholesale partnersCreate internal product launch communications to support cross-functional alignmentBuild onboarding and ongoing product education programsPartner with Retail Operations and leadership to ensure training effectivenessTranslate technical product details into clear, usable associate-facing contentEstablish feedback loops to continuously improve product knowledge and training effectivenessExternal Marketing CopywritingSupport the development and execution of product-focused copy across digital channels (PDPs, email, social, paid media)Support PDP standards, including product naming, descriptions, and SEO-informed content in partnership with E-commerceCollaborate with marketing teams to develop product-driven campaign messagingSupport product launches with omnichannel copy (digital, in-store, partnerships)Ensure brand voice consistency across all product-related contentPartner with Creative on campaign development and executionOperational ExcellenceContribute to product marketing recommendations informed by customer insights and market trendsSupport photoshoots and product-related content creation as neededPartner with Product teams to gather and translate product details for marketing useMaintain organized product knowledge and content documentationThis role may perform additional duties as assigned to support business needs.Required Skills/Abilities:Strong written communication skills across multiple marketing channelsUnderstanding of e-commerce and SEO best practicesExperience developing product or brand education contentAbility to collaborate cross-functionally across multiple teamsStrong organizational and project management skillsAbility to analyze trends and translate insights into actionable contentProficiency in Microsoft Office and Google Suite; CMS/e-commerce experience a plusStrong attention to detail and ability to learn complex product informationEducation, Experience, and/or Certifications:2-4 years of experience in product marketing, copywriting, brand marketing, or similarBachelor's Degree in Marketing, Communications, English, Journalism, or related fieldRelevant certifications (SEO, content marketing, etc.) a plusExperience in luxury, fashion, footwear, or lifestyle brands preferredPhysical Requirements:Prolonged periods of sitting and working on a computerAbility to occasionally lift up to 15 poundsAbility to effectively communicateTravel up to 25% as needed to support business and brand initiativesHaley SorboSr. HR Manager4/17/26Completed ByTitleCompleted date