Field Marketing Manager

Brami is on a mission to redefine Italian cuisine with a modern twist. Our protein-packed pasta, made with Italian wheat and lupini beans, delivers authentic taste with meaningful nutrition—high protein, high fiber, and fewer carbs. Rooted in our founder’s Italian heritage, Brami believes food should be joyful, social, and deeply human.In 2026, Brami is entering a new chapter. We are evolving from traditional retail marketing into city-led brand building—creating cultural relevance and real-world connection at a local level. From retail floors to run clubs, dinner tables to digital feeds, we are building a brand that lives inside communities—not just on shelves.Our ambition is simple: Change how people eat from local tables to an Italian Way of Eating Nationwide.The Role: Own the CityAs a Local Field Marketing Manager, you are the local owner of the Brami brand in your market. This is not a coordination role. It is a builder role. You will deeply understand how your city works—its food scene, fitness culture, parent networks, social hubs, and influencers—and translate that into high-impact marketing that drives trial, repeat, and brand love.You will operate with a GM mindset, owning how Brami shows up across your city and ensuring all efforts ladder up to measurable growth.What You’ll Do: Build the Brand Locally1. Drive Trial & Velocity (Retail + IRL)Own in-store marketing execution across key retail partners (Whole Foods, Kroger, Target, etc.)Plan and execute demo strategy, retail events, and local programsWork with sales team to identify priority doors and focus resources to drive velocity (UPSPW)Partner with the sales team to support key launches, expansions, and key moments within the retailer's walls .2. Activate the CommunityBuild and manage relationships with high-value local communities, including:Modern Moms (PTAs, schools, parenting groups)Foodies (chefs, supper clubs, food events)Fitness/Macro audiences (gyms, studios, run clubs)Develop grassroots programs that embed Brami into recurring behaviors (not one-off events)Host and execute local experiences that reach our core audience and drive them to purchase at retail: sampling, dinners, classes, pop-ups3. Build Local InfluenceIdentify and cultivate city-specific influencers and tastemakers:Chefs, trainers, creators, and connectorsDrive authentic partnerships (not transactional posts)Seed product, host experiences, and generate organic advocacy4. Create Moments that MatterPlan and execute experiential marketing moments:“Find Brami” surprise samplingWellness and fitness activationsFarmers markets and seasonal eventsCultural and food-driven experiencesFocus on memorable, shareable experiences, not just presenceSupport HQ (production, planning, staffing, local tastemakers) marquee events that exist in your market5. Lead Local Content & InsightsCapture and generate local content (social-first, scrappy, real)Identify what resonates in your market and feed insights back to HQAct as the eyes and ears of the brand in your city6. Manage & Scale a Local TeamRecruit, train, and manage Brand AmbassadorsBuild a high-performing local field teamEnsure quality, consistency, and energy across all activationsWho You AreYou are not a traditional marketer. You are a connector, operator, and culture builder.You might come from:Field marketing / experiential marketingCommunity or grassroots marketingEarly-stage brand buildingHospitality, fitness, or food ecosystemsYou are:Deeply connected in your city—you know where culture happensA natural relationship builder (“you know everyone” energy)Both strategic and scrappy—you can plan and executeHighly organized and self-directedComfortable owning outcomes, not just activitiesEnergized by being in the field, not behind a deskYou should have:The ability to lift and move items such as cases of pasta, tents, and tables, and be on your feet for long periods of time.Reliable transportation and a clean driving recordWhat You UnderstandHow to drive trial → repeat → brand loveThat velocity matters more than vanity metricsThat great brands are built through real-world experiences + communityThat influence is earned through credibility, not just paid reachBonus Points If You HaveExperience in CPG field marketing (especially high-growth brands)Strong relationships in local food, fitness, or parenting communitiesExperience managing part-time teams or ambassadorsComfort working cross-functionally with sales and marketingWhy You’ll Love This RoleFull ownership of a city—real impact, not execution-onlyAbility to build something from the ground upCompetitive salary + performance bonusEquity upsideFree Brami productsDirect exposure to building a high-growth brandA role that is dynamic, social, and constantly evolvingFinal NoteThis role is for someone who wants to build a brand in the real world. If you understand that movements are created person-by-person, table-by-table, and city-by-city—we should talk.Salary Range: $75,000 - $95,000Final compensation will be determined based on experience, skills, and qualifications. This role may also be eligible for bonus, equity, and benefits.