Director of Marketing
Position overviewAs our Director of Marketing, you'll lead our multi-sided marketplace growth strategy execution, focusing on three key audiences: business buyers, sellers, and brokers.You'll transform our platform into the leading destination for business transactions, driving growth and engagement across all market segments.We're looking for a versatile marketer who thrives in the complexity of multi-sided marketplaces and can execute ambitious customer acquisition strategies at scale.This role combines performance marketing, brand building, and social media strategy - perfect for a hands-on marketer who excels in a fast-paced startup environment where ingenuity and execution are equally valued.Necessary Skills and QualificationsWhat you'll be responsible for:Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channelsDrive end-to-end marketing campaigns, from creative dev to performance optimizationBuild and optimize conversion funnels specific to each audience segmentDevelop content that establishes BizScout as the trusted platform for transactionsCreate data-driven marketing programs to increase engagement and supplyCollaborate with our team to ensure marketing initiatives align with platform featuresScale our broker network through targeted outreach and partnership programs The experience you'll bring us:3-5 years of growth marketing experience, ideally in marketplace or financial servicesProven track record of scaling multi-sided marketplaces or B2B platformsExperience with both developing and executing content and performance marketingStrong analytical skills with expertise in funnel optimization and marketing analyticsExcellence in crafting compelling marketing campaigns and contentAbility to understand and market to diverse audience segmentsExperience with marketing automation and CRM platforms Bonus Points If...You have experience in M&A, business brokerage, or financial servicesYou've worked in marketplace businesses during their scaling phaseYou bring established relationships in the business brokerage community What is Bizscout and what do we do?BizScout is an M&A marketplace startup headquartered in Austin, TX, revolutionizing how everyday individuals engage in buying and selling businesses.We believe that buying small businesses should be even easier than buying real estate. We serve as the vital link between one generation's legacy of small business creation and the next generation who will buy and innovate within them.Our platform acts as a rapidly expanding marketplace for business acquisition opportunities, complemented by qualified partner brokers providing personalized support to our vital business owner base.Pairing technology with business search, we aim to establish ourselves as the premier destination for business transactions, driven by genuine human connections and smart technology.We're building this at a pivotal moment-with $11T worth of baby-boomer-owned businesses transitioning this decade, the opportunity to impact small business ownership has never been greater.The Contrarian CreedThese are the words we stand by, live by and define what it means to be a Contrarian.These are the words we stand by, live by and define what it means to be a Contrarian.Be a great f*cking human. Do what's right even when it hurts.How you do anything, is how you do everything.We do the dirty work.Your word is your contract.We are Archimedes, find your lever.Winners want pressure.We want your weird. Better weird than boring.Your job isn't done until THE job is done. We work the problem.Assumptions are for assholes. Find the truth.Less words, more meaning.Even our notes are worth stealing. Make every creation a mini-masterpiece.Show me your results, not your intentions.