Field Marketing Manager

The Field Marketing Manager is responsible for the implementation and execution of Walk-On's marketing strategy at the local level within a defined geographic territory. The position is accountable for the creation of local marketing strategies, plans and tactics that deliver results of identified sales and traffic goals.Essential Functions (Key Responsibilities)Provides clear communication of national and local marketing initiatives to franchisees, designated operators, and restaurants within geographic territory.Creates and implements local marketing strategies and plans that extend our national marketing and media calendar.Creates and implements local marketing strategies and plans that leverage identified strengths, weaknesses, opportunities, and threats to deliver positive sales & traffic results.Assists franchisees, designated operators and restaurant managers with local marketing materials including creative requests, merchandising materials, media and digital assets as well as other marketing support materials.Leverages available data, key insights and creative thinking to build the brand at the local level.Identifies, initiates a dialogue, and partners with local cross-promotional business opportunities.Stewards trusted business relationships with franchisees, internal cross-functional teams and outside agency peers.Implements existing and/or creates new marketing programs and executes across opportunity areas.Partners with finance to develop analysis of LSM programs and uses any learnings to guide future programs.Aggregates and shares competitive intelligence related to product, promotion, and price.Leads and guides all marketing activity for new restaurant openings across various phases of the opening process.Partners with digital and off-premise teams to drive loyalty sign-up, off-premise orders inclusive of first and third party delivery and catering.Partners closely with internal marketing department and cross-functional support teams to execute local marketing across all local community marketing zones.Other duties as assigned.Education and Experience RequirementsBachelor's degree in marketing or related field.2-5 years of field marketing experience working with franchise owners in the restaurant or related industry.Required Knowledge and SkillsStrong verbal and written communication skills.Ability to make effective presentations to solicit cooperation and support.Ability to plan and manage local marketing budgets effectively.Computer skills including Power Point, Excel and Word.Sound strategic and critical thinking.Ability to understand data to formulate recommendations to achieve goals.Experience with building brand partnerships with internal and external partners.Understanding of paid, owned and earned media.Ideal candidate located in the Louisiana, Texas, or Midwest region.