Digital Marketing Manager

Client: A leading legal tech companySalary: Between $110K - $150K + OTELocation: New York Hybrid work 3 days officeTeam size3000 employeesRoleAs the Digital Marketing Manager, you own and execute the company’s digital demand generation strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution.This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketing’s impact on revenue.ResponsibilitiesOwn and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargetingPlan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market prioritiesPartner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and contentDevelop and manage audience targeting and retargeting strategies to reach the right ICP at the right timeServe as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimizationWork closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentalsContinuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contributionProvide insights and recommendations based on performance data to inform future investment and strategyBuild and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategiesDefine, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoffDesign and maintain automated lifecycle workflows, including lead routing, nurture programs, re- engagement, and campaign-based automationPartner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goalsUse behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnelTech stack: Salesforce, HubSpot