Marketing Manager

We are looking for a Marketing Manager who'll lead and supervise digital campaigns, advertising, creative projects, and new go-to-market strategy. Key Responsibilities Developing plans to help establish our brand. Allocating resources to different projects. Setting short‐term and long‐term department goals. Education & Experience Bachelor's Degree in Marketing, Business, or related field 5+ years of relevant marketing experience 3+ years of successful and progressive management experience Experience in content creation, SOE, Email, and PPC Experience and knowledge in segmentation, data enhancement, attribution, optimization, and B2B demand generation best practices Proficient in Google Analytics Proficient in Microsoft Suite Essential Duties & Responsibilities Lead development and implementation of marketing, advertising, and sales initiatives across all Savory brands. Create and adhere to monthly, quarterly, and annual budgets for the marketing department. Train and manage part of the marketing team. Assist in setting, monitoring, and reporting on team goals. Design branding, positioning, and pricing strategies for all Savory brands. Ensure Savory brand messages are solid and consistent across all channels and marketing efforts (events, email campaigns, web pages, and promotional material). Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. Analyze consumer behavior and determine target customers. Identify opportunities to reach new market segments and expand market share. Stay current on market trends and new research and implement accordingly. Coordinate sales and marketing efforts to boost brand awareness. Present ideas and final deliverables to senior leaders and communicate on marketing programs and strategies. Assist with other duties as assigned by upper management. Skills Data Analytics SEO Marketing #J-18808-Ljbffr