Content & Community Marketing Lead

Content & Community Marketing Lead Job Description About the company Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of America's leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 45 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com. About the position We are looking for a Content & Community Marketing Lead to support the creation of engaging content and help build an active, loyal community around our brand. This role is perfect for someone who is equal parts creative and organized-someone who enjoys storytelling, social engagement, and bringing people together. You'll work closely with marketing, content, and community leaders to execute campaigns, manage day-to-day community interactions, and keep our content engine running smoothly. Responsibilities and duties Content Creation & CoordinationAssist in creating and publishing content across social, blog, email, and community channelsCoordinate the content calendar and ensure timely delivery of assetsSupport development of short-form content (social posts, emails, newsletters, UGC highlights)Help repurpose creator and customer content across platforms Community EngagementManage day-to-day activity in community spaces (e.g., youtube, Facebook, forums, social comments)Respond to comments, questions, and conversations in a timely and brand-aligned wayIdentify and engage active members, advocates, and contributorsSupport community initiatives such as AMAs, challenges, and events Campaign & Program SupportAssist with execution of creator collaborations, campaigns, and launchesCoordinate logistics for community events (virtual or in-person)Help onboard creators, ambassadors, or community members into programs Analytics & ReportingTrack performance metrics across content and community channelsCompile reports on engagement, growth, and campaign performanceSurface insights and trends to improve future content and engagement strategies Operations & CollaborationMaintain tools and systems (content calendars, community platforms, project trackers)Collaborate cross-functionally with marketing, product, and customer success teamsEnsure brand voice and messaging consistency across all touchpoints Qualifications and experience What We're Looking For1-4 years of experience in content marketing, social media, or community managementStrong written communication skills with an eye for brand voice and tonePassion for social media, online communities, and digital cultureHighly organized with the ability to manage multiple projects at onceComfortable engaging directly with customers and creators Nice to HaveExperience managing communities on platforms like Slack, Discord, or RedditFamiliarity with content and social tools (e.g., Hootsuite, Sprout, Notion, Canva)Experience supporting influencer or creator campaignsBasic understanding of analytics tools (Google Analytics, social insights, etc.) Salary range for this position is $55k - 85k depending on relevant experience. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.