Payer & Media Growth Specialist

At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place.Job Description:Payer & Media Growth Specialist - Private PayHome Care, Digital Marketing, Business DevelopmentRemote Work | Full-TimeAt Elara Caring, we believe the best care happens at home-where people feel most comfortable. That's why our compassionate teams serve over 60,000 patients every day, right where they live. As a Payer & Media Growth Specialist , you'll play a key role in leading a team of dedicated caregivers, making a real impact in the lives of our patients.If you're ready to lead with purpose and help others thrive, we'd love to have you on our team.Why Join the Elara Caring Mission? At Elara Caring, we believe in supporting those who care for others. When you join our team, you become part of a compassionate, purpose-driven organization committed to making a real difference.What We Offer:A collaborative and supportive work environmentA meaningful opportunity to positively impact lives every dayCompetitive compensation packagesTuition reimbursement for full-time employeesFree continuing education opportunities for all team membersClear paths for career growth and advancementComprehensive medical, dental, and vision insurance401(K) with employer matchGenerous paid time off, including holidays and family/pet bereavementPet insurance for your furry family membersAs the Payer & Media Growth Specialist , you'll contribute to our success in the following ways:Build and maintain ongoing communication with payer partners and referral sources through creative and consistent outreachDevelop and distribute digital content such as newsletters, payer updates, referral partner communications, and campaign announcementsManage and execute digital media strategies designed to grow private pay referrals across New YorkRecommend and implement social media strategies to increase engagement and brand visibilityDraft clear, professional communications that reflect Elara Caring's brand and missionManage campaigns across email marketing platforms, social media channels (LinkedIn, Facebook), and CRM/lead-tracking systemsMaintain accurate databases of contacts, referral sources, and campaign engagement dataTrack performance metrics including click-through rates, engagement levels, lead generation, and conversion ratesAnalyze campaign performance and provide actionable insights and reporting to leadershipCollaborate with internal stakeholders to align messaging and outreach with growth prioritiesProvide responsive, professional communication support to internal and external stakeholdersUphold Elara Caring's mission, values, and commitment to high-quality patient careMaintain confidentiality and compliance with HIPAA and company policiesPerform other duties and projects as assignedWhat is Required?Bachelor's degree in Communications, Business, Marketing, or a related field (preferred but not required)1-2 years of experience in marketing support, communications, outreach, or customer-facing rolesExperience in healthcare, home care, or digital outreach environments is a plusExperience working with email marketing platforms, social media tools, and CRM systemsStrong written and verbal communication skills with the ability to create professional digital contentWorking knowledge of digital marketing tools and analytics platformsStrong organizational skills and attention to detailAbility to manage multiple priorities in a fast-paced environmentStrong collaboration skills with the ability to work independently while supporting team goalsProfessional judgment and customer-service mindsetKnowledge of the healthcare or home care industry preferredYou will report to the Director of Business Operations, Sales Director of Sales Manager.This is not a comprehensive list of all job responsibilities ; a fulljob descriptionwill be provided.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.ElaraGAEqual Employment OpportunityWe are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruiting@elara.com.Pay & Benefit InformationCompensation for this role will be determined based on a variety of factors, including qualifications, skills, competencies, and relevant experience. Elara offers a broad range of benefits. Learn more athttps://careers.elara.com/us/en/benefits.EVerifyElara Caring participates in E-Verify after a job offer is accepted and Form I-9 completed.