Marketing Manager

Manager / Senior Manager, B2B GTM & Revenue MarketingFull-Time | Senior Individual Contributor | Reports to Executive LeadershipShape the Future of Health InnovationWe are partnering with a stealth‑stage, high‑growth organization in the health innovation sector to hire a talented Manager / Senior Manager, B2B GTM & Revenue Marketing.Our client is preparing for a significant product launch and is looking for a strategic, hands-on marketer who excels at translating complex offerings into clear go‑to‑market execution, buyer engagement, and measurable pipeline growth.This role is ideal for a marketer who wants ownership, influence, and the opportunity to build a GTM engine from the ground up in a fast-growing environment.The RoleYou will work closely with senior leadership to manage end-to-end go-to-market programs across pre-launch, launch, and growth phases. You’ll translate strategy into demand generation campaigns, lifecycle marketing, positioning, messaging, and sales enablement that drives revenue impact.Key Responsibilities:Execute GTM programs for an upcoming product launchTranslate strategy into campaigns, workflows, buyer journeys, and execution milestonesBuild and optimize HubSpot systems including lifecycle stages, lead scoring, segmentation, and dashboardsDevelop compelling product marketing assets such as positioning, core messaging, FAQs, one-pagers, and pitch decksCreate sales enablement tools that help convert interest into meetings and opportunitiesLead demand generation efforts including nurture flows, ABM programs, webinars, and event follow-upPartner with leadership and agencies across paid, earned, and owned channels to align on pipeline goalsAbout You:7–10+ years in B2B GTM marketing, demand generation, product marketing, or revenue marketingStrong hands-on experience with HubSpot (workflows, segmentation, scoring, reporting)Proven ability to market complex, high-consideration, or multi-stakeholder B2B offeringsExcellent project management and communication skillsComfortable operating autonomously within a fast-paced, agile environmentBonus: experience in healthcare, life sciences, data/insights, membership-based businesses, events, or workspace companiesWhy This Opportunity Stands Out:High-impact ownership of a major product launchClose collaboration with senior leadershipAbility to shape and build the GTM infrastructureMission-aligned organization focused on innovation and meaningful impactHybrid – Manhattan, NYC (Mon-Thurs onsite, Fri WFH)Interested in Learning More?BioTalent is managing this search on behalf of our client.If you are a B2B marketer looking for a high-impact role with significant influence and visibility, we would welcome a conversation.