Marketing Director

About PhaseVPhaseV is a Boston-based technology company that redefines clinical development at scale with its enterprise-ready, multi-modal AI/ML platform - accelerating decisions, de-risking trials, and driving more efficient portfolio strategies. With over $65M raised from Accel, Insight, and others, we are poised to make a significant impact on how drugs are developed and brought to market.Trusted by 45+ pharmaceutical sponsors and CROs, our causal AI technology identifies responder subgroups with greater precision, optimizes trial designs, life cycle management, site selection, and monitors trial performance in real-time to help bring treatments to patients faster.The RoleWe're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth. This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV's share of voiceYou will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands-on execution-you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product.What You'll OwnPipeline & Lead GenerationOwn marketing's contribution to pipeline generation in partnership with Business Development and Alliance ManagementBuild and continuously improve PhaseV's lead engine across channels (events, digital campaigns, outbound support, partnerships)Develop targeted marketing initiatives to support strategic opportunitiesDefine, track, and report key funnel metrics (Marketing QL → Sales QL →Pipeline → Signed)Partner with BD to operationalize lead capture and follow-up workflows, ensuring conferences and campaigns convert into active opportunitiesTest and scale new growth experiments (paid LinkedIn, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top-of-funnel awareness and engagementOwn marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomesCreate and manage social media presence, particularly LinkedIn thought leadershipBrand & NarrativeDevelop and execute PhaseV's overall brand, marketing, and PR strategy across all channelsCraft storytelling that cuts through the complexity of causal ML and clinical trials-moving audiences emotionally, intellectually, and commerciallyManage external PR agency to secure coverage, speaker opportunities, and category-defining momentsOwn and refine PhaseV's visual brand and identity, managing external designers, as neededEnsure our website is built and optimized to serve as the central hub of our brand and engage our audience effectivelyEvents & ConferencesTrack, prioritize, and manage PhaseV's conference pipeline, standardize pre-/post-event workflows, clearly defined handoffs with conference attendeesLead our presence at major industry events from booth strategy to activations to follow-up campaignsMaximize commercial outcomes through pre-, during-, and post-event workflowsIdentify and execute ad-hoc opportunities for lead engagement (i.e. organizing sponsor dinners or other side-engagements)Cross-Functional LeadershipSet marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams to ensure message-market alignmentDefine KPI targets and report marketing performance to leadership team and drive marketing decisionsIdentify new business opportunities through market insights and customer feedbackDefine and manage marketing budget in collaboration with FinanceWhat You BringRequired Experience6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions3+ years of exposure to pharmaceuticals, biotech, or healthcareProven track record building brand identity and contributing to sales metrics, ideally at high-velocity startupsExperience developing and measuring analytically rigorous full-funnel marketing campaignsDemonstrated ability to present to and influence executive teamsProject management expertise in fast-moving, cross-functional environmentsExperience launching innovative products or establishing new market categoriesSkills & AttributesBuilder: Excited to own marketing from zero to one and thrive in a start-up environmentOperator: You can run multiple workstreams at speed with precision and sound judgmentStoryteller: You can make complex science and technology commercially compellingBusiness Partner: Obsessed with pipeline impact and sales enablementHigh Taste Level: You prioritize clarity, design, tone, and qualityCross-Functional Leader: You build strong partnerships across BD, Product, Strategy, and leadershipPreferredGlobal marketing experience across varied business landscapesExperience with technical products involving complex scientific conceptsTrack record of successful product launches in competitive, technical marketsFluency with modern marketing tools and platformsWhat we offerJoin us on a mission to change the world for the betterThe opportunity to work with a mission-driven team pushing the frontier of data driven AI/ML powered clinical developmentA diverse and intellectually rigorous environment focused on solving some of the most complex challenges in clinical developmentA collaborative and dynamic startup environmentProfessional growth and development opportunitiesCompetitive compensation and equity participationComprehensive benefits, 401(k) match, and flexible hybrid culture