Head of Growth Marketing - B2C Platform (Remote PST)

We’re partnering with a high-growth, profitable, product-led tech company to hire a Head of Marketing to drive the next phase of growth through paid acquisition and performance marketing.This role will work closely with executive leadership to scale acquisition, optimize efficiency, and build a high-performing marketing engine across paid and organic channels.What You’ll OwnPaid Acquisition Strategy: Own and scale paid media across Google, Meta, TikTok, YouTube, and other channelsUGC & Creative Strategy: Develop and optimize UGC-driven campaigns to improve engagement, CTR, and CACAnalytics & Performance: Leverage tools like Google Analytics, SEMrush, or similar to track performance, identify high-value segments, and improve efficiencyExperimentation: Continuously test new ad formats, creative approaches, landing pages, and SEO strategiesTeam Leadership: Lead and mentor a growing marketing team while partnering cross-functionally with product and financeGrowth Optimization: Balance acquisition with retention and monetization to drive sustainable growthWhat They’re Looking For10+ years in marketing, with 5+ years leading performance/growth marketingStrong experience in paid acquisition (SEM + paid social), especially for consumer apps, DTC, or e-commerceProven success scaling paid channels while maintaining efficient CAC and ROIDeep experience with UGC-driven creative strategies (TikTok, Instagram, etc.)Experience managing meaningful budgets (e.g., $2M+ paid search or $250K+ paid social)Background in startup environments with comfort operating in fast-paced, evolving teamsExperience scaling organic growth (SEO/content) is a plusStrong leadership and ability to partner with executive stakeholdersPerks & BenefitsFully remote work environmentCompetitive compensation + equityFlexible scheduleUnlimited PTO + company holidaysComprehensive health benefits (medical, dental, vision, life)401(k) with employer matchPaid parental leaveHome office + monthly stipends (internet, learning, wellness)Choice of work equipment