Social Media & Content Manager

The Concept Agency | South Florida (Hybrid)About TCAWe're a boutique growth marketing agency focusing on DTC brands across beauty, wellness, skincare, fragrance, jewelry, and lifestyle. Our clients are founders building real brands — and increasingly, those founders are the brand. They need someone who can walk into their space, set up a phone and a light, and pull authentic content out of them. That's this role.The RoleYou'll own social media and content creation for a roster of DTC clients. That means everything from coming up with the monthly content plan, to showing up at a founder's office in Miami to film a Reel, to editing it that night, to posting it the next morning. Concept → film → edit → publish. You own the full loop.This is a hands-on role for someone who lights up at the idea of being on set one day and behind the laptop the next.What you'll actually doOwn social media strategy and content calendars for DTC clientsBuild monthly content plans grounded in trends, platform shifts, and what's actually workingTravel to client locations across South Florida (and occasionally elsewhere in the U.S., a few times a year) to film founders, products, and behind-the-scenesDirect founders on camera — make them comfortable, pull out the good takes, keep the shoot movingEdit Reels, TikToks, and short-form video that actually performsWrite captions that sound like the brand, not like a templateManage publishing, community engagement, and DMsTrack what's working and adjustWhat we're looking forMust-haves2–4 years creating social media content for brands (in-house, agency, or strong freelance)A reel or portfolio of short-form video you've shot AND edited yourselfReal comfort directing founders on camera — you can walk into a room, set up, and make people relaxFluent in TikTok, Instagram Reels, and the trends that actually convert (not just go viral)Strong editing chops — CapCut, Premiere, or equivalentBased in South Florida and able to travel locally for shootsA driver's license and reliable transportationYou write good captionsNice-to-havesExperience with beauty, wellness, jewelry, or fragrance brandsComfortable using AI tools (Claude, ChatGPT, Canva AI, Runway) in your workflowPhotography skillsA point of view on social — you don't just chase trends, you have tasteNot the right fit ifYou can shoot but not edit, or edit but not shootYou're uncomfortable working solo on a client siteYou need a creative director telling you what to makeYou think social media is just "posting"Comp & logistics$60k baseHybrid — Boca Raton office, plus client site visits across South FloridaTravel a few times a year to client locations elsewhere in the U.S.Equipment provided (phone, lighting, mic) — you bring the eye3 weeks vacation + flex daysDirect mentorship from the founderReal ownership of accounts and outcomes from week one