Social Strategist

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: Social StrategistLocation: Philadelphia, PennsylvaniaAbout the role:You'll be the strategic mind behind social media programs that transform industry insights into trusted thought leadership and turn professional connections into brand advocates and conversations into business outcomes. Working at the intersection of brand strategy, market intelligence, and platform dynamics, you'll translate audience behaviors and trending industry topics into social campaigns that feel authentic and drive engagement. We're looking for someone who can balance strategic planning with reactive agility, finding opportunities to amplify brand messages through compelling storytelling and community building. Success means developing social strategies that consistently grow engaged audiences while achieving key business objectives.What you will be doing:Develop comprehensive social media strategies that align with brand objectives and drive engagement, reach, and conversion across key platformsCreate content strategies and editorial calendars that balance planned campaigns with real-time social opportunities and cultural momentsAnalyze social media performance using metrics including engagement rates, reach, sentiment, and conversion attribution to optimize future contentCollaborate with creative teams to develop social content formats, visual identities, and brand voice guidelines that resonate with target audiencesBuild community management approaches that foster genuine engagement and handle customer service interactions professionallyTransform audience insights and social listening data into actionable content recommendations and campaign optimizationsGuide internal influencer strategies that expand reach and build credibilityCoordinate with PR, advertising, and content teams to ensure social media supports integrated marketing campaignsStay current with platform algorithm changes, emerging social trends, and new feature rollouts to maintain competitive advantageDeliver social programs that improve key metrics such as follower growth, engagement rates, brand sentiment, and social-driven conversions What you need to be great in this role:A portfolio demonstrating successful social media strategy development, with strong understanding of platform-specific content optimizationProficiency in social media management platforms such as Sprout Social, Hootsuite, or Buffer, plus native platform analyticsExperience developing content strategies that balance brand messaging with audience interests and cultural relevanceUnderstanding of social media advertising, including audience targeting, budget optimization, and campaign measurementAbility to analyze social media data and translate insights into strategic recommendations for content and community growthStrong storytelling skills for creating compelling social content that drives engagement and supports brand objectivesExperience with social listening tools and sentiment analysis to inform strategy and manage brand reputationProficiency with Gen AI tools (ChatGPT, Claude, Midjourney, Copy.ai) to enhance content ideation, copywriting, and visual concept developmentAgentic mindset: ability to break down complex social media challenges systematically and identify optimal content and engagement approachesExperience using AI for social listening analysis, trend identification, and audience insight generationUnderstanding of AI capabilities and limitations in social media strategy, with strong human evaluation of cultural sensitivity and brand alignmentAbility to leverage AI tools while maintaining authentic brand voice and genuine community connectionsExperience integrating AI workflows to improve content production efficiency and campaign optimizationExperience with financial services, fintech, or regulated industries including compliance considerations for social media marketingKnowledge of social commerce strategies and platform shopping featuresExperience with video content strategy including short-form content for TikTok, Instagram Reels, and YouTube ShortsUnderstanding of crisis communication principles and social media reputation managementFamiliarity with cross-channel marketing integration and social media's role in customer journey mappingFinancial sector experience preferred, not requiredAt the time of this posting, the base salary for this position may range from $97,750.00 to $109,250.00 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER's total compensation package. Req ID: 17014#LI-midsenior #LI-FO1Our values shape everything we do:Be Ambitious to succeedBe Imaginative to push the boundaries of what's possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.