Director of Franchise Sales

Job Title:Director of Franchise DevelopmentCompany:Relentless BrandsLocation:Charlotte, NCJob Type:Full-TimeWorkplace Type:On-siteAbout Relentless BrandsRelentless Brands is a multi-brand franchise holding company headquartered in Charlotte, NC. Our portfolio includes ISI Elite Training, a strength and conditioning franchise with 60+ open locations and 100+ territories awarded nationwide, and The Plunge House, a fast-growing contrast therapy and wellness franchise expanding nationally. We operate at the intersection of performance, wellness, and entrepreneurship. We move fast, hold high standards, and build systems that scale.This Is the Most Important Seat in the CompanyFranchise development is the primary revenue engine of Relentless Brands. We are looking for someone who sees an underdeveloped pipeline not as a problem inherited but as an opportunity seized.The Director of Franchise Development owns the full franchise sales function across two brands. You are inheriting infrastructure, tools, a broker network, an FDD, and a pipeline with significant room to grow. You are expected to build on top of it with urgency and conviction from day one.You will own demand generation, candidate management, Confirmation Day execution, broker relationships, and departmental P&L. You start as a team of one. You build the team as volume demands it.The right person sees this as a platform. The wrong person sees it as a job description.What You Will OwnDemand Generation and Top-of-FunnelBuild and execute multi-channel lead generation across paid media, organic social, broker networks, webinars, referral campaigns, podcast partnerships, and email marketingOwn and optimize all CRM workflows, automations, lead scoring, and pipeline stages across both brandsDevelop email nurture sequences, video messaging, and dynamic drip campaigns for ISI Elite Training and The Plunge HouseActivate and expand broker and franchise consultant relationships — existing networks are in place and ready to be workedLeverage AI tools and automation to multiply output without proportional headcount increasesTarget: 300 to 400 qualified leads per month per brand through a fully managed and documented pipeline'Sales Pipeline and Candidate ConversionOwn the full franchise candidate lifecycle: inquiry, discovery, FDD delivery, Confirmation Day, franchise awardEstablish and enforce speed-to-lead standards including same-day response protocols and persistent multi-touch follow-upConduct all discovery calls, virtual presentations, and in-person brand meetingsLead and execute monthly Confirmation Days from logistics through closeManage objections confidently across investment, territory, competition, and validation concernsReport weekly KPIs to Co-Founders: pipeline velocity, cost per lead, cost per acquisition, time-to-close, discovery-to-award rateTarget: 20 to 30 active qualified candidates in pipeline within 60 to 90 days; 10 to 12 units awarded monthly at full rampDepartmental InfrastructureBuild, document, and continuously improve the franchise sales playbook, candidate SOPs, and weekly reporting dashboardsOwn departmental P&L, budget, and forecasting with weekly reporting to executive leadershipCoordinate with legal on FDD updates, state registrations, and franchise agreement executionRepresent both brands at franchise development events, broker conferences, and Confirmation DaysAlign cross-departmentally with marketing, operations, and legal on messaging, territories, and business objectivesTeam BuildingOperate solo initially with full ownership of executionHire, train, and manage franchise development team members as pipeline volume growsDefine KPIs, performance standards, and role expectations for every seat you build under this functionSet the cultural standard for the department: high urgency, genuine brand belief, relentless follow-throughWhat Success Looks LikeWithin 60 to 90 DaysFull sales cycle owned and operated independently within two weeks of start20 to 30 active qualified candidates in pipeline per brandFirst Confirmation Day executedAll existing broker relationships reactivated and producingCRM audit complete and improvements liveAt Full Ramp (6 Months)300 to 400 qualified leads per month per brand50+ active candidates across both brands10+ qualified candidates at Confirmation Day monthly10 to 12 units awarded per month across both brandsFull playbook, SOPs, and automated reporting live and runningWho We Are Looking ForYou are a fit if all of the following are true:You have a deep background in sales and have personally owned a pipeline from demand generation through closeYou have a track record of building systems, not just working inside themYou are genuinely, visibly invested in health, fitness, and wellness as a lifestyle — this is non-negotiable and will come through in every candidate conversationYou bring high natural energy that sets the pace for the people around youYou are money-motivated and perform at a higher level when compensation is tied directly to outcomesYou treat every department you lead as if it belongs to youYou exhaust every channel before concluding one does not workYou communicate proactively across departments without being promptedYou close with conviction because you believe in what you are sellingFranchise industry experience is a meaningful advantage. Ownership mentality and execution record are the requirements.This role is not for you if:You need to be told what to prioritize each weekYou consider one email a follow-up strategyYou are not personally invested in health, fitness, or wellness as a lifestyleYou want a predictable, steady role with limited accountabilityYou cannot commit to Charlotte, NC on-site five days a weekCompensationAggressive commission structure tied directly to units awardedPerformance bonuses tied to quarterly pipeline and award targetsFull health insuranceTravel budget for franchise events, broker conferences, and Confirmation DaysDirect growth path to VP of Franchise Development as the team scalesJ-18808-Ljbffr