Director of Go-to-Market (GTM) Strategy & Operations

Company DescriptionUnitek Learning Education Group Corp. (“Unitek Learning”) is a leader in healthcare‐focused workforce development. With over 30 years of experience, Unitek Learning provides customized education programs that bridge the gap between academic preparation and real-world clinical needs. Drawing on its deep roots in nursing education, Unitek Learning helps hospitals and health systems build sustainable talent pipelines by embedding faculty and curriculum directly into hospital settings through its “School in a Box” and integrated workforce solutions. In partnership with hundreds of clinical sites, we upskill incumbent staff, train new clinicians, and enable hospitals to better recruit, retain, and advance nursing talent.Job DescriptionUnitek Learning is seeking a results-driven Director of Go-to-Market (GTM) Strategy & Operations to lead the operational execution of the Workforce Solutions go-to-market strategy.This role is responsible for building and managing the commercial operating infrastructure that supports scalable growth, including segmentation, pipeline management, forecasting, sales enablement, and GTM performance cadence. The Director of Go-to-Market (GTM) Strategy & Operations partners closely with Sales, Marketing, Business Intelligence, and Finance to ensure disciplined execution as the business evolves and scales.This role supports Unitek Workforce Solutions’ category-creation strategy by enabling precision, consistency, and conversion across the GTM motion.Design and operationalize the go-to-market framework for Workforce SolutionsTranslate growth strategy into repeatable GTM systems and processesDefine and manage segmentation, ICPs, and account prioritization modelsOwn pipeline structure, CRM governance, forecasting methodology, and data hygieneEstablish and run GTM performance cadence (weekly, monthly, quarterly)Define the sales enablement roadmap and ensure segmentation-aligned materials existPartner with Marketing to prioritize enablement assets and campaigns (not content creation)Support conference and event strategy from a commercial and ROI-driven perspectiveOperationalize referral, channel, and alliance motions through tracking and attributionPartner with Finance on compensation mechanics and incentive alignmentServe as the primary GTM operations partner to Sales leadership and the SVPReduce reliance on high-cost, low-conversion activities by prioritizing precision over volumeWhat Success Looks LikeClear segmentation and focused account coveragePredictable, accurate pipeline and forecastingConsistent use of enablement materials by SalesImproved sales velocity and conversion ratesReduced dependency on executive leadership for sales operationsA scalable, disciplined GTM engine that supports growthQualificationsBachelor’s degree required8+ years of experience in Sales Operations, GTM Operations, or Revenue OperationsProven experience building and scaling GTM systems in a growth environmentStrong analytical, operational, and systems-thinking skillsExperience partnering with senior sales leadershipAbility to influence without authority and drive accountabilityPreferred QualificationsExperience in healthcare, workforce solutions, or education-adjacent industriesExperience supporting complex, consultative B2B sales cyclesAdvanced CRM and GTM technology experienceExperience working closely with executive leadership teamsAdditional InformationWe Offer:Medical, Dental and Vision starting the 1st of the month following 30 days of employment2 Weeks’ starting Vacation per year. Increasing based on years of service with company12 paid Holidays and 2 Floating Holiday401K with a Company MatchCompany Paid Life Insurance at 1x’s your annual salaryLeadership development and training for career advancementTuition assistance and Forgiveness for you and your family up to 100% depending on program