Social Media Manager

Social Media Manager & Content CreatorLocation: In-PersonHours: 32–40 hrs/week — Flexible hours (8:00 AM–8:00 PM) — Flexible daysAbout Pipe and RowPipe and Row is a vibrant, busy clothing boutique with a loyal community and a big personality. We curate fashion that speaks to our customers, and we need someone who can bring that same energy to our social media presence. If you've ever walked into our boutique and felt the vibe instantly — we want you to bottle that and share it with the world.The RoleWe're looking for a creative, scrappy, driven, and trend-obsessed Social Media & Content Creator to join our team in person. You'll be the face behind the camera (and sometimes in front of it), producing a high volume of engaging, on-brand content that drives real views, followers, and sales. This isn't a desk job — you'll be living and breathing the boutique floor, capturing content in real time and turning it into scroll-stopping posts.What You'll Do Create and post 12–25 videos and posts per week across Instagram, TikTok, and other platformsShoot, edit, and publish Reels, TikToks, Stories, and static content independentlyStay ahead of trends, sounds, formats, and algorithm changes — and act on them fastCapture the energy of our boutique: new arrivals, styling moments, behind-the-scenes, and moreMonitor engagement, track performance metrics, and adapt content strategy accordinglyProactively grow and nurture community: identify and follow target customers, like-minded brands, creators, and micro-influencers — engage with their content through thoughtful comments, saves, and sharesManage real-time engagement: reply to comments and DMs promptly, spark conversations, and escalate opportunities (collabs, UGC, press) to the teamConduct outreach and relationship-building: pitch social collaborations, coordinate cross-promotions, and maintain influencer/partner communicationsBring fresh, original content ideas to the table consistently — without being askedWho You AreNaturally upbeat, personable, and enthusiastic — your energy is contagiousA self-starter who doesn't need hand-holding; you see what needs to be done and you do itObsessed with social media trends and deeply familiar with TikTok and Instagram best practicesComfortable on camera and behind it — you know your angles and your editFast, adaptable, and always learning — you pivot when trends shift without missing a beatOrganized enough to maintain a consistent posting schedule without dropping the ballPassionate about fashion, style, and the boutique shopping experienceRequirementsProven experience managing social media accounts (portfolio or active channels required)Proficiency with short-form video editing tools (CapCut, InShot, Adobe Premiere, or similar)Strong understanding of Meta algorithms and content that actually performsAbility to work in person at our boutique locationAvailability across a flexible weekly schedule between 8:00 AM–8:00 PMNice to HaveExperience growing a brand account from scratchPhotography skills and an eye for aestheticBasic graphic design skills (Canva, Lightroom, etc.)Prior experience in retail, fashion, or lifestyle brandsCompensation & Benefits$25–$30 per hour32–40 hours per week401(k) with 4% company match100% employer-paid health insuranceStore discountFlexible scheduling — choose your hours between 8:00 AM–8:00 PM and your days of the weekIn-person role at our boutique (great energy, great people)Work surrounded by fashion in a fun, fast-paced boutique environmentHow to ApplyThink you're the one? We'd love to see your work. Send us:Resume & cover letterA link to your social media portfolio or accounts you've managedA brief note about why you're the perfect fit for Pipe and RowExamples of content you're proud of — the more creative, the betterTitle your email “Social Media Role”Apply at: shop@pipeandrow.comPipe and Row is an equal opportunity employer.