LinkedIn Social Media Specialist

The LinkedIn Social Media Specialist's primary focus is to create engaging, on-brand posts for companies and thought leaders that grow their presence, build relationships, and drive measurable engagement on LinkedIn.Strong writing and visual design skills are a must. This role works directly with clients to understand their business, voice, and audience. They craft compelling social copy that resonates with B2B decision-makers, backed by visually appealing graphics that stand out in the feed.This role manages content calendars, produces posts, monitors engagement, and analyzes performance data to make improvements. The end result: delivering content that strengthens brand credibility, sparks conversations, and fuels business growth.As a key contributor on the social team, the LinkedIn Social Media Specialist will own multiple client accounts, contribute to best practices, refine processes, and actively participate in team meetings and client strategy sessions.Key Measures for SuccessCreates LinkedIn posts with strategic copy and eye-catching visuals that align with client goals.Consistently increases engagement rates, impressions, and follower growth.Uses analytics to optimize content for maximum reach and engagement.Earns high Client NPS ratings through proactive communication and delivering value.Delivers posts and campaigns efficiently using best practices and templates.Facilitates client strategy meetings to align on goals, voice, and content direction.Duties/ResponsibilitiesContent CreationWrite concise, compelling LinkedIn posts tailored to each client's brand and audience.Design branded graphics in Canva that follow LinkedIn visual best practices.Ensure all content is clear, engaging, and optimized for the platform.Apply revisions and edits promptly with minimal oversight.Client RelationsFacilitate client meetings to gather insights, align on strategy, and confirm priorities.Respond to client questions and provide proactive recommendations.Research client materials, past performance, competitors, and industry trends.Identify key themes, pain points, and value propositions for content planning.Recommend posting cadence and engagement tactics based on platform updates and analytics.Content Management & ReportingManage client LinkedIn accounts day-to-day, ensuring consistent posting and engagement.Monitor performance, track KPIs, and identify optimization opportunities.Compile and present monthly reports with data-driven recommendations.Required Knowledge/Skills/AbilitiesStrong written , verbal, presentation , and interpersonal communication abilities. Comfortable leading meetings.Professionalism in dealing with other team members, clients, speakers, prospects, and organizations.Must be both strategic and have an ability to pay Attention to DetailDemonstrates proficiency and true interest in Creative WritingIllustrates Visual Design Capabilities and has an eye for aestheticsMust have a strong grasp of Marketing Fundamentals to include social media and BrandingTechnical Skills:LinkedIn content creationCopywriting for social mediaGoogle WorkspaceScheduling tools (e.g., Hootsuite, Buffer)Analytics tools and native LinkedIn analyticsCompensation$60,000 to $70,000 a year (Commensurate with experience)Personal Time Off (PTO) after 45 day training periodWorkstation Stipend for home office itemsBackground and Experience3-5 years of relevant work experienceBachelor degree in Marketing, Advertising, or Media (ie Creative Writing)Proven track record of growing engagement and reach on LinkedInAgency experience: PreferredExpected Hours40 per week (part time positions available as well)LocationRemote – US or CanadaSeniority LevelMid-Senior levelEmployment TypeContractJob FunctionMarketing and SalesIndustriesAdvertising Services#J-18808-Ljbffr