Lifecycle Marketer

About The OpportunityThis organization is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, this organization empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. The platform’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.This organization is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As its footprint expands—especially in states where curriculum adoption plays a critical role—the company needs a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention—ensuring relationships are nurtured at every stage of the customer journey. The work will directly support the mission to empower educators and learners, with a specific focus on the complex, high-stakes K–12 curriculum market.Key ResponsibilitiesDesign and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach.Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions.Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.Required Qualifications3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech spaceDemonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)Deep understanding of lead nurturing, behavior-based automation, and segmentation strategiesFamiliarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachersExperience partnering with cross-functional teams to align lifecycle efforts with GTM strategiesStrong analytical skills with the ability to turn data into actionable insights and optimization opportunitiesProficiency in HubSpot and SalesforceSalary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.What Is OfferedFull time permanent employees are eligible for the following benefits from their first day of employment:Competitive salaryMeaningful equityHealth insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insuranceOne Medical membership (in participating locations)Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.10 paid sick days per year (pro rated depending on start date)Paid holidaysPaid bereavement leavePaid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.Commuter and FSA plansThis organization is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.DisclaimerSwooped isn’t the EOR (Employer of Record) for this position. Instead, our role in this specific opportunity is to link outstanding candidates with a top-tier employer.