GTM Data Manager

PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.About The Job OpportunityThe Manager, Marketing Data & Audience Strategy owns the integrity, structure, and usability of customer and prospect data across the marketing and revenue ecosystem. This role ensures data is accurate, enriched, segmented, and actionable to support demand generation, account-based marketing, and sales alignment.You sit at the intersection of Marketing, RevOps, and Sales—transforming raw data into a strategic asset that drives pipeline, conversion, and growth.What You’ll DoData Quality & Governance(Technology – Data Engineering: Data Quality & Governance)Own data hygiene across CRM (Salesforce) and marketing automation platformsEstablish and enforce data standards, naming conventions, and governance frameworksMonitor and improve completeness, accuracy, and duplication ratesBuild dashboards to track data health, coverage, and decayData Enrichment & Normalization(Technology – Data Engineering: Data Modeling & Architecture; ETL & Data Integration)Manage enrichment tools (e.g., ZoomInfo, Clearbit, 6sense) to improve data completenessStandardize firmographic, technographic, and contact-level dataMaintain accurate account hierarchies and parent-child relationshipsEnsure ICP-aligned attributes are consistently structured and usableSegmentation & Audience Development(Marketing – Demand Generation: Lead Generation, Lead Management)Build and maintain target account lists and dynamic audience segmentsPartner with Demand Gen and Sales to define ICPs and buying groupsEnable ABM execution through accurate account and contact mappingSupport persona-based segmentation for campaign targetingLead & Account Lifecycle Management(Marketing – Marketing Automation; Sales Revenue Operations)Define and maintain lifecycle stages from lead through opportunityOwn and optimize scoring models (fit, intent, engagement)Ensure accurate routing, assignment, and handoff to SalesMonitor conversion rates and identify funnel leakage pointsData Integration, Compliance & Optimization(Technology – Systems Integration; Marketing Automation)Manage data flows across CRM, marketing automation, intent platforms, and analytics toolsEnsure clean, reliable system integrations with no duplication or data lossMaintain compliance with GDPR, CAN-SPAM, and privacy standardsPartner with Marketing Ops and RevOps to improve system architecture and scalabilityWhat You’ll BringYour Background3–5+ years in B2B marketing operations, RevOps, or data managementDeep experience with CRM systems (Salesforce) and marketing automation platforms (Marketo or similar)Hands-on experience with enrichment and intent tools (ZoomInfo, 6sense, Clearbit)Strong understanding of B2B go-to-market models (ABM, demand gen, enterprise sales)Experience building lifecycle frameworks and scoring modelsStrong analytical skills with ability to translate data into actionable insightsPreferredExperience in complex B2B environments (multi-product, enterprise + mid-market)Familiarity with data orchestration tools (Segment, Hightouch, etc.)SQL or advanced Excel / BI tool experienceExperience supporting ABM programs and account-based targetingWho We Want to MeetAct Like an Owner – Accountability & Execution: You take ownership of data quality and ensure reliable, scalable outcomes.Serve with Purpose – Business Impact: You connect data improvements directly to pipeline, targeting, and revenue performance.Adapt to Thrive – Managing Ambiguity: You operate effectively across evolving systems, data sources, and priorities.Collaborate to Win – Influence & Communication: You align Marketing, Sales, and RevOps around shared data standards and goals.Challenge the Status Quo – Data-Informed Decision Making: You use data and insights to continuously improve performance and strategy.Benefits & Perks Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!) Career and professional development through training, coaching and new experiences. Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity. Inclusive and diverse community of passionate professionals learning and growing together.  Interested? We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.About PartsSourceSince 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment. PartsSource employs over 700 employees nationwide that committed to supporting healthcare providers and ensuring healthcare always on.In 2021, Bain Capital invested in the business, further accelerating our growth and positive impact within the healthcare industry.Read More About Us Here PartsSource Named to Newsweek’s List of the Top 200 America’s Most Loved Workplaces for 2024 PartsSource® Named Among the Top 50 Healthcare Technology Companies of 2025 PartsSource® Named Among the Top 25 Healthcare Software Companies of 2025 PartsSource President and CEO Philip Settimi Named to Top 50 Healthcare Technology CEO List 2025 WSJ: Bain Capital Private Equity Scoops Up PartsSourceEEOPartsSource, Inc., and its affiliates and subsidiaries, provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Legal authorization to work in the U.S. is required.