Digital Content & Merchandising Manager

SummaryAn international leather handbags, footwear and accessories lifestyle brand, requires a highly organized professional to oversee the planning and execution of digital campaigns across email, SMS/MMS, and our ecommerce site. This role will serve as a key connector between our marketing, photo studio, and copy teams—ensuring all content is aligned, delivered on time, and optimized to drive engagement and revenue.Key ResponsibilitiesCampaign & Channel Management· Design, and execute email and SMS/MMS marketing campaigns· Build and schedule campaigns within marketing platforms (e.g., Attentive)· Design, streamline navigation, and maintain the front-end of the website with current digital content and in-stock product.· Create and maintain shops, collections, and all category pages on the site.Content Coordination & Production· Act as a liaison between photo studio, copywriting, and marketing teams.· Coordinate timelines and deliverables for email and SMS campaigns.· Ensure all creative assets (imagery, copy, product details) are cohesive and on-brand.· Organize and prepare content for use across email, SMS, and ecommerce channels.Ecommerce Merchandising· Manage homepage, landing pages, and collection layouts.· Merchandise products to align with campaigns and maximize conversion.· Ensure product presentation, imagery, and messaging are accurate and compelling.Cross-Functional Alignment· Ensure marketing campaigns and onsite experience are fully aligned.· Coordinate content rollout across all customer touchpoints.· Communicate priorities and deadlines across teams.Performance & Optimization· Track and analyze campaign and site performance.· Identify opportunities to improve engagement, conversion, and revenue.· Support A/B testing of messaging, creative, and merchandising strategies.· Oversee staff responsible for product photography and other customer deliverables, including all print and in-store brand collateral, look books, directives, hangtags, and other branding materials.· Update website content frequently and provide material (banners, photos, logos) for external websites.Technical Skills Required· Experience with automated email marketing campaigns.· Experience in e-commerce or digital marketing.· Experience in fashion industry preferred.· Strong project management and organizational skills.· Experience with retail product photography a plus.· Proficiency with the Adobe Creative Cloud Required. Particular focus on InDesign, Illustrator, Photoshop and Lightroom· Functional understanding of backend website management and team-based content management processes· Functional understanding of Google AnalyticsMinimum Qualifications:Completion of a Bachelor’s degree or higher in Graphic Design, E-Commerce, Web design or related degree or equivalent combination of education and/or training strongly preferred. 3-5 years experience required. Must have management experience. Work samples or URL’s of recent work required.