Assistant Director, Digital Content Strategy

DescriptionAbout the RoleThe Digital Product and Experience team is seeking a strategic, detail-oriented Assistant Director, Digital Content Strategy to lead the planning, creation, and production of content across our website and digital channels. This role is ideal for a systems thinker who thrives at balancing communications priorities with production excellence. The successful candidate will be responsible for applying and maintaining a unified brand voice across acs.org and adjacent digital experiences (e.g. apps), ensuring that content is not only engaging and accurate but also serves the needs of our internal teams and external audiences.This position requires a blend of editorial judgment, operational efficiency, and service-oriented project management.Key ResponsibilitiesContent Strategy & VoiceTranslate brand voice and messaging into compelling web content, ensuring consistency across all digital channels.Continuously assess and refine content to better meet audience needs and support business outcomesContent Creation & EditingWrite and edit high-quality web content, ensuring clarity, accuracy, and alignment with brand standards.Guide internal teams, contributors and subject matter experts in producing content that resonates with target audiences.Maintain editorial standards, style guides, and workflows.Content Production & OperationsManage the production process for a large website, including timelines, approvals, and publishing.Collaborate with designers, developers, and other teams to ensure smooth and efficient workflows.Prioritize and balance competing content requests from internal stakeholders with a customer-service mindset.Performance, SEO & OptimizationMonitor website analytics and performance to inform content decisions.Implement SEO, AEO/GEO and metadata best practices to maximize discoverability and impact.Recommend improvements to site structure, navigation, and content presentation.Conduct periodic content audits to identify outdated or underperforming content, and make recommendations for updates, consolidation, or removal.Taxonomy and AutomationLead the development and maintenance of automated ACS taxonomy structures to ensure consistent content classification and tagging.Apply taxonomy best practices to improve site navigation, search functionality, and semantic relevance for SEO/AEO.Governance & ComplianceEstablish and enforce content governance processes, ensuring content accuracy, consistency, and compliance with legal, regulatory, and accessibility standards.Serve as a steward of content quality, ensuring updates are properly tracked and maintained across the website.Collaboration & LeadershipAct as a partner to internal teams, helping them communicate value through web content.Train and mentor colleagues on best practices in content creation and digital publishing.Serve as the key point of contact for content-related requests and initiatives.Qualifications5+ years of experience in content strategy, digital editorial, or web content management.Strong writing and editing skills, with the ability to adapt content to a brand voice.Experience managing content operations for a large, complex website.Background in managing distributed content contributors or subject matter experts.Familiarity with content management systems (CMS) and publishing workflows.Strong organizational and project management skills, with the ability to balance competing priorities and manage stakeholder expectations.Service-oriented mindset and excellent interpersonal communication skills.Analytical skills to interpret website performance data and inform strategy.Preferred SkillsExperience in SEO, AEO/GEO, accessibility, and UX best practices.Knowledge of AI-driven content optimization tools.Understanding of semantic search and voice search trends.This role is based in our Washington, D.C. office. A reasonable rate of total compensation for this position is between $150,000-$170,000 per year.ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.QualificationsBehaviors Leader - Inspires teammates to follow themTeam Player - Works well as a member of a groupDetail Oriented - Capable of carrying out a given task with all details necessary to get the task done wellEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities