Vice President of Consumer Products
Occupations:
Marketing ManagersSales ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsGeneral and Operations ManagersIndustries:
Department StoresOther Miscellaneous RetailersHousehold Appliances and Electrical and Electronic Goods Merchant WholesalersConsumer Goods RentalElectronics and Appliance RetailersRequirementsLeadership Experience: Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industriesSales & Business Development: Strong experience leading sales and channel development strategies that deliver measurable resultsStrategic Marketing Skills: Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelismAnalytical & Financial Acumen: Experience defining pricing models and managing P&L responsibilityCross-Functional Collaboration: Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomesCommunication Skills: Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiencesEntrepreneurial Mindset: Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic visionWhat the job involvesWe are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream's consumer-oriented portfolioThis senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream's consumer productsReporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoptionThe role involves close collaboration with the Chief Marketing Officer,Sales and Business Development: Lead all sales and business development activities for Blockstream's consumer products, expanding adoption and market sharePricing Strategy: Define and implement pricing models that align with profitability targets and long-term growth goalsChannel Development: Build new sales channels and affiliate programs to broaden reach and distributionDemand Generation: In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer productsBrand Awareness: In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelismProduct Input: Serve as a primary source of market and customer requirements to guide product enhancements and new offeringsStrategic Alignment: Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategiesAdditional Duties: Perform other responsibilities as needed to support the success of the consumer business unitJ-18808-Ljbffr