Social Media Director

About Us:Second Melody is a branding consultancy with a diverse client portfolio, including a strong presence in health and biotech. Since 2005, we have been the trusted partners of ambitious start-ups, rapidly expanding disruptors, and global enterprises. We align and activate brands across positioning, messaging, internal culture, audience outreach, advocacy, and education. We blend the experience and strategic insight found in big agencies with the agility and client-centric attitude of smaller consultancies. Our work is considered, creative, and commercially aligned. Our people are thoughtful, energetic, collaborative, and supportive.Role Overview: The Social Media Director will lead and oversee social strategy activity for all Second Melody brands, shaping how our clients show up and connect across platforms. This role blends creativity with data-driven insight to craft bold, thoughtful, and effective social strategies that align with broader brand and communication goals. As both a strategic leader and collaborative partner, the Social Media Director guides clients and internal teams to deliver ideas that resonate, build community, and drive measurable impact. Grounded in curiosity, culture, and collaboration, this person ensures every social touchpoint strengthens connection and moves brands forward.Job ResponsibilitiesSocial Media StrategyLead social media strategy by developing and guidance social media strategies for clients, aligning with broader brand and communication goalsDirect the development of platform-appropriate content, including calendars and creative, in partnership with DesignAct as a strategic partner to clients, presenting ideas, plans, offering guidance and POV, and translating communications goals into social executionStay current with social media platform updates, trends, tools, and best practices; inform the cross-functional Second Melody team and apply to client executionOversee and manage the delivery of social campaigns across channels for all Second Melody brands by collaborating with Account, Brand Strategy and Design partners; ensure consistency, quality and delivery of all social execution on time and within budgetMonitor and report on performance metrics, extracting insights to refine strategy and demonstrate impact; share data insights and recommendations with clientsProvide strategic recommendations grounded in a solid understanding of client objectives, challenges, opportunities, and competition with an omnichannel viewPartner with media vendors or internal teams to develop paid social strategies that complement organic efforts and drive measurable outcomesBusiness DevelopmentPartner with Account Managers and clients to understand strategic branding needs and objectivesContribute to agency thought leadership by identifying opportunities for growth, case studies, or social presenceEffectively communicate the value proposition of Second MelodyLeadership & CollaborationFoster and inspire a deeply collaborative culture across teamsPresent social strategy ideas to clients with cross-functional team members; solicit feedback, providing agency POV when appropriate and solutions to challengesBalance multiple clients and fast-paced timelines, delivering work on time and within budgetWork within agency systems and processesPeople ManagementDirectly manage Social/Brand Communications team members, overseeing workload, daily tasks, training, feedback and career development opportunities, execute annual reviewsHelp identify need for talent and potential candidates for employment within Social Strategy/Brand Communications team; interview and serve as key decision-makerManage external vendors for paid social campaigns, in partnership with Account/Project Management colleaguesRequirementsWhat You Bring8+ years of experience in social strategy, including community management and paid social; agency experience a plusExpert knowledge of social platforms and industry trends across the digital landscapeProficiency with social analytics and listening tools (e.g. Sprout Social, Hootsuite) and ability to turn insights into actionable recommendationsAbility to juggle multiple projects, meet deadlines, and stay solutions-focusedExcellent written and verbal communication skillsOpen, collaborative mindset—comfortable with feedback and iterationDetail oriented, organized, and proactive nature that anticipates client and internal team needs, challenges, solutionsProficient with Google Docs (including slide development)Willingness to travel for client meetings as neededWhat We ValueA balance of task focus and people skills—able to collaborate with clients and colleagues alikeFocused on the bigger picture of the initiativesOrganized, resourceful, and proactive in managing multiple projectsExercises good judgment and knows when to ask questions or seek guidanceTrustworthy and professional with sensitive informationDriven, energetic, and committed to delivering high-quality work on timeA genuine alignment with Second Melody’s mission and growthBenefitsTime Off Vacation - 12 daysPersonal - 12 daysSick - 5 daysPaid Holidays BenefitsMedical insurance, Second Melody covers 75% of the employee's premium (available after 2 months of full-time employment), dependents can enroll at full premiumVoluntary vision and dental plan401k401k company match 4% of annual salary (available after 1 full year of employment)Continuing EducationOpportunity for online/ in-person training and events to further grow professionally that will be funded by Second MelodyFuture Career Growth Opportunity for promotion and internal career advancement available as necessary skills are developed and the company growsSalary Range: $90,000 - $110,000