Lifecycle & Retention Marketing Strategist

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.We are looking for a Lifecycle & Retention Marketing Strategist to own and elevate our customer lifecycle and retention programs across email, SMS, and direct channels for EVER Skincare, Nuvadermis and Trilastin! You will be the driving force behind reducing churn, deepening customer loyalty, and converting one-time buyers into long-term subscribers. This role reports into the General Manager of Personal Care.What You'll DoOptimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement ratesLead VIP and loyalty program management, including strategy development and day-to-day executionDrive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention toolsConvert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohortsOverhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flowsDevelop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mailOwn SMS strategy and execution end-to-endSupport additional marketing channels as needed, including copywriting, organic social, and lead generationCreate and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to deliveryDeliver regular performance reporting across retention channelsRequirements:2 - 4 years of experience in lifecycle marketing, retention, or CRM, ideally at a DTC or subscription brandHands-on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Retention.com)Familiarity with subscription management tools such (SKIO experience preferred)Strong understanding of churn dynamics and lifecycle segmentationAbility to develop strategy and execute independently Experience with loyalty or VIP program managementAnalytical mindset with comfort reading performance data and translating it into actionStrong copywriting skills; experience with organic social or paid channels a plusSelf-driven to create low-lift creative assets independently, whether through Canva or other graphic design programsOur Commitment to Diversity and InclusionWe believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.