Senior Digital Growth & Campaigns Manager

About AirshipAirship is trusted by world's leading brands such as Alaska Airlines, BBC and The Home Depot to drive revenue growth and customer loyalty with exceptional cross-channel customer experiences. Today, brands are challenged to deliver seamless, unified customer experiences across a fragmented array of channels and devices— apps, websites, email, SMS, wallets and more.Airship's no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels. With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.We invite you to be part of our journey in building products and delivering services that touch millions of customers around the world every day.To learn more about us, visit www.airship.com, read our blog or follow us on LinkedIn.About The RoleIf you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you. Together, we'll continue to make Airship the leader in mobile-first customer experience.We are seeking a strategic and hands-on Sr. Digital Growth & Campaigns Manager to own the full demand generation engine, from campaign architecture to digital channel performance to website optimizations. This is not a traditional campaign manager role, nor is it a pure digital marketing role. It sits at the intersection of both, which we think is much more interesting. You will design and execute integrated ABX campaigns targeting Airship's products, personas, and verticals; own the website as a conversion asset; lead Airship's approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance. Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program.What You'll DoDesign and own Airship's ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverageDevelop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platformsUse AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builderOwn the Airship website as a demand generation and conversion asset; it's not just a pretty design artifactDrive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performanceManage the relationship with our web development resource (Flickerbox) to translate strategy into executionEnsure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMMOwn site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics leadLead Airship's strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordinglyAudit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship's presence, framing, and competitive positioningCoordinate with AR/PR and PMM to strengthen Airship's presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etcManage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategyOversee and evolve Airship's paid media program with an AI-native lens — including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn's AI-driven campaign typesShift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithmsManage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilitiesIntegrate paid media into the ABX motion using intent data, account lists, and buying group targeting.Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing OpsDefine and track KPIs across campaign performance, website conversion, paid efficiency, and LLM/AI search visibilityUse analytics tools to monitor performance across channels, identify trends, and make data-driven optimization decisionsImplement A/B testing across messaging, creative, targeting, and landing page experience with rigor and velocityWhat We're Looking For7+ years in demand generation, growth marketing, or campaign management in a B2B SaaS environmentProven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticalsHands-on experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentationFluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindsetGenuine engagement with the AEO, GEO, and LLM visibility landscape — you understand how AI search is changing B2B discovery and have thought about how to optimize for itProficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent)Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasksStrong data-driven decision-making with a track record of using performance data to optimize campaigns and channelsExperience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplementWe'd Be Delighted If You Also HaveFamiliarity with customer experience solutions (e.g., Mobile Wallet, Push Notifications, SMS, Email)Experience targeting senior-level personas such as VP CRM, Head of Loyalty, or Digital DirectorsKnowledge of industry-specific marketing for verticals like Retail, Media, and TravelExperience building or transitioning to AI-augmented marketing workflowsComfort conducting LLM visibility audits and developing recommendations from findingsWork Location & Travel RequirementsAirship's 'Digital First' approach to work means that for the majority of our roles, work can be performed remotely, either some or most of the time. Airship believes that flexible work contributes to a more productive and more equitable work environment, and that Airshippers are able to collaborate, innovate, and support one another across different locations and timezones.This position is hybrid with a preference for working in office a few days a week.CompensationStarting Pay Range: $135,000.00 - $155,000.00 USD per yearThis is a good faith estimate of the base compensation we reasonably expect to pay for this position upon hire. Actual starting pay may vary based on factors such as relevant skills, work experience, market demands, and location. All offers include stock options so employees have the opportunity to benefit from Airship's success.Benefits & PerksCompetitive medical, dental, and vision insurance options for you and your dependentsFlexible time off, company paid holidays, paid parental leave, and paid volunteer time off Support for your overall wellbeing with mental health and wellness resourcesEmployer-subsidized life insurance as well as short-term and long-term disabilityA digital-first work environment and a monthly stipend to support remote workMentorship and growth opportunities to build skills and accelerate professional developmentAnd more!California residents can view the CCPA disclosure notice here.Please Note: To ensure the security of your personal information, Airship will only contact candidates through email addresses ending with "@airship.com".Hiring CommitmentAirship is committed to fostering a diverse work environment and providing equal employment opportunities to all applicants and employees. We welcome your application and our hiring and employment decisions are made irrespective of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. In alignment with our commitment to equal opportunity, Airship will consider for employment all qualified applicants, including those with criminal histories, in a way that adheres to the principles of fairness and the requirements of local Fair Chance laws, where applicable.By submitting this application, I affirm that the facts set forth in it are true and complete to the best of my knowledge. I understand that if I am employed, false statements, omissions, or misleading information given in my application, interview(s), or in a background check may result in dismissal.