Vice President, Market Strategy and Understanding

Vice President, Market Strategy & Understanding (MSU) The Market Strategy & Understanding Research (MSU) Service Line is a strategic research team that delivers contextual insights to help clients navigate dynamic markets. We provide data‑enabled counsel on market intelligence, opportunity assessment, and brand & portfolio strategy. The MSU VP is a senior research and account‑management leader responsible for building and managing the MSU team, developing partnerships with internal Ipsos groups and external clients, and overseeing financial performance for a designated client portfolio based on geography, practice, and sector demand. Skill Set Required Strong experience with custom survey design, sampling plans, and analysis. Experience ideally includes consumer, brand, and shopper insight research. Experience designing research for both B2B and B2C audiences. Global research experience is preferred. Some exposure to qualitative research and behavioral science techniques. Excellent communication skills; ability to translate complex data into clear, actionable insights. Ability to build strong client relationships, identify solutions, prepare proposals, and grow relationships over time. Minimum ten years of experience in quantitative market research and consulting, with deep specialization in the Tech and Media sectors. Core Competencies Diplomatic and skilled in managing difficult situations with clients and internal teams. Strong mediation and facilitation skills. Deep expertise in MSU design and research methodologies; ability to innovate and create cutting‑edge solutions. Strong written and presentation communication skills. Strong business‑development focus to support organizational growth strategy. Transformational leadership, leading with empathy. Coaching and mentoring team members. Support MSU culture and organizational changes. External leadership; presenters at industry conferences, authors of point‑of‑view pieces, recognized as a subject‑matter expert. Clear visionary perspective; inspires others and delivers strategic insights to clients. Ability to represent business needs over individual team interests and to engage in tough conversations when necessary. Salary & Benefits Estimated base salary: $140,000 – $150,000. Final salary is determined by location, experience, and other non‑discriminatory factors. Equal Opportunity Statement Ipsos is an Equal Opportunity Employer and provides equal consideration for all qualified applicants. Discrimination based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other protected class will not occur. #J-18808-Ljbffr