Account Manager (Marketing)
Occupations:
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersSales ManagersProject Management SpecialistsIndustries:
Management, Scientific, and Technical Consulting ServicesActivities Related to Credit IntermediationDepository Credit IntermediationPromoters of Performing Arts, Sports, and Similar EventsOther Professional, Scientific, and Technical ServicesJob Description:Job Title: Account Manager (Marketing)Location : Canton, OH (Remote, EST candidates preferred)Type: ContractMust Haves: Heavy project management experience-4 years Workfront platform experience, campaign execution, switchboard operator, detail oriented, client relationship experience, great organizational skills.Job Description: Role Summary/Purpose:The Account Manager is responsible for both managing & cultivating strong partnerships with key strategic clients/businesses, delivering against client campaign business goals, delivering complex campaigns across multiple marketing execution channels and supporting the continual evolution and integration of holistic planning and delivery for the business.Essential Responsibilities:Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundnessManage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & MarketplaceForge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance to every conversation by sharing knowledge, encouraging dialogue on insights, and demonstrating strategic thinkingHelp clients achieve their goals and stay ahead of industry trends, anticipating their needs and leveraging industry knowledge to provide solutions to challenges that align with business goalsLead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals, optimize marketing opportunities, and share best practicesThe candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channelsServe as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunitiesEstablish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practicesPartner with internal teams to plan & forecast channel capacity, prioritize campaigns, and proactively manage workload balancing to support the strategic priorities of the business and governance requirementsIf needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teamsBuild relationships/networks across key functional areas that support marketing execution plansPerform other duties and/or special projects as assignedQualifications/Requirements:Bachelor’s Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environmentA minimum of 4 years of marketing experience to include Project Management and client relationship experienceDesired Characteristics:Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own functionProven client relationship management skill sets, experience developing plans and consistently meeting deadlinesProject management experience leveraging the Workfront platform for campaign executionExcellent organization, communication & critical thinking skills, the ability to navigate in a fast-paced environment, the ability to synthesize information, connect the dots and anticipate needs/impacts across the businessAgile skill sets, team, process, tools and/or methods experience, a plusDemonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and AffiliateBe curious and embrace change; be a catalyst for new ways of thinking and delivering for the business