Senior Digital Marketing Manager

Job Title: Senior Digital Marketing ManagerLocation: California, US (Remote or Hybrid options available)Job Type: Full-timeAbout the Role:We are looking for a highly motivated Senior Digital Marketing Manager to join our growing team and lead our digital marketing efforts. The ideal candidate will have a passion for innovation, a data-driven approach, and a proven track record in developing and executing successful digital marketing strategies. You will manage all aspects of digital marketing, from strategy to execution, driving brand growth, lead generation, and online engagement.Key Responsibilities:Strategy Development: Develop and execute comprehensive digital marketing strategies that align with overall business objectives, driving brand awareness, lead generation, and customer retention.SEO/SEM Management: Lead SEO/SEM efforts to drive organic and paid search results, optimizing performance across Google Ads and other PPC platforms.Content Marketing: Oversee content creation strategies, including blogs, social media, and email marketing, ensuring consistent, engaging, and relevant messaging across all platforms.Social Media Management: Lead multi-channel social media campaigns that build brand engagement and drive conversions across platforms such as LinkedIn, Facebook, Instagram, and Twitter.Analytics and Reporting: Track and analyze the performance of all digital marketing initiatives, providing regular reports on KPIs and using insights to optimize future campaigns.Collaboration: Work closely with the product, sales, and creative teams to ensure consistent branding and messaging across all channels.Email Campaigns: Design and execute email marketing campaigns to nurture leads, increase engagement, and drive sales.Team Leadership: Mentor and manage a team of digital marketers, providing guidance and support to achieve their individual and collective goals.Required Qualifications:Experience: 5+ years of experience in digital marketing, with a proven track record of driving measurable results in SEO, PPC, social media, and content marketing.Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master’s degree or MBA preferred).Technical Skills: Strong knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools. Proficiency in SEO, SEM, CRM platforms, and email automation tools.Creative and Analytical: A blend of creative thinking with the ability to analyze data and optimize campaigns for success.Project Management: Strong organizational skills and the ability to manage multiple projects, deadlines, and stakeholders simultaneously.Leadership: Experience managing and mentoring a marketing team, fostering collaboration and growth.Communication: Excellent written and verbal communication skills, with the ability to convey ideas clearly and effectively.Preferred Qualifications:Certification in Google Analytics, HubSpot, or similar tools.Experience with marketing automation platforms like HubSpot, Marketo, or Salesforce.Previous experience in a fast-paced environment or a startup.Knowledge of UX/UI principles for web design and conversion optimization.Perks & Benefits:Competitive salary and performance-based bonusesHealth, dental, and vision insuranceFlexible working hours with remote work optionsOpportunities for continuous learning and professional developmentPaid time off and company-sponsored eventsCollaborative and inclusive work environment