AI Search Strategist

About Ua/Uniform Advantage BrandsFor over 40 years, UA Brands has designed fashion-forward apparel for the medical and culinary professionals who make a difference every day. We’re proud to support the people behind the work, those showing up and making an impact every shift.We’re a purpose-driven team with a strong commitment to community, collaboration, and service. Here, you’ll find a culture that values connection, fresh perspectives, and real impact.From the start, we’re committed to giving you an authentic look at life at UA Brands and how you can grow, contribute, and make your mark.About The RoleUA Brands is seeking an innovative AI Search Strategist to help improve how our brands, products, and content appear across AI-powered search and discovery platforms including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other emerging AI search tools.This role combines technical SEO, AI search optimization, structured data strategy, semantic search, and content discoverability to help ensure AI systems can accurately understand, retrieve, and recommend our products and digital content.The ideal candidate has experience in SEO, technical SEO, AI search optimization, semantic content strategy, schema markup, and e-commerce search visibility. This person will work cross-functionally with marketing, development, content, merchandising, and analytics teams to improve AI-readiness and organic discoverability across our digital ecosystem.This is a unique opportunity to help shape the future of AI-driven commerce and conversational search.What You’ll DoAI Search Optimization & AI DiscoverabilityDevelop and execute strategies to improve visibility across AI-powered search platforms and generative AI search experiences Optimize website content and structure for AI-readability, semantic search, and conversational search queries Improve AI discoverability through internal linking, topical authority, and entity optimizationMonitor AI search trends, LLM search behavior, and emerging AI retrieval technologiesHelp increase brand citations and product visibility in AI-generated answers and AI search resultsTechnical SEO & Structured DataLead structured data and schema markup initiatives across product pages, category pages, FAQs, editorial content, and organizational pages Maintain and optimize JSON-LD schema implementations to improve machine readability and AI comprehension Conduct technical SEO audits focused on crawlability, indexing, site architecture, and AI accessibility Partner with developers to implement technical SEO enhancements and AI-readiness improvementsIdentify opportunities to improve semantic page structure and AI retrieval performanceContent Strategy & Semantic SearchPartner with content teams to build AI-optimized and search-friendly content strategies Support conversational search optimization and FAQ content developmentImprove content organization and semantic relevance to support AI-powered search experiencesHelp develop scalable content frameworks that improve organic search and AI-generated visibilityAnalytics & ReportingMonitor AI referral traffic, AI search visibility, and organic search performance metrics Build dashboards and reporting frameworks to track AI discoverability and AI citation performanceConduct competitive analysis across SEO, AI search, and digital discovery channelsTranslate findings into actionable recommendations for marketing and development teamsCross-Functional CollaborationWork closely with development, marketing, merchandising, analytics, and content teams Communicate AI search opportunities and technical recommendations clearly to stakeholders Support QA testing and implementation of SEO and AI-search-related initiativesRequired Qualifications Bachelor’s degree in Marketing, Business, Communications, Information Systems, Computer Science, or related field Experience in: SEO Technical SEO Digital marketing Organic search optimization Content strategy AI search optimization Strong understanding of:technical SEO fundamentalscrawlability and indexingsemantic searchinternal linkingsite architectureExperience with structured data, schema markup, and JSON-LD implementationFamiliarity with AI-powered search platforms including:ChatGPTGoogle AI OverviewsPerplexityGeminiClaudeExperience using SEO and analytics platforms such as:Google Search ConsoleGA4AhrefsSEMrushScreaming FrogLooker StudioStrong analytical, organizational, and communication skillsPreferred QualificationsExperience with e-commerce SEO and product discoverability Understanding of entity optimization, knowledge graphs, and AI-readable content structures Experience optimizing content for conversational search and AI-generated answers Familiarity with semantic search optimization and AI search behaviorSEO, analytics, or AI-related certifications preferred WHERE YOU’LL WORKREMOTE – Work from HomeHave workplace flexibility - you’ll work exclusively from the comfort of your home with no commute! Remote employees are expected to be online and available during the core business hours for their team. Company computer equipment is provided for business use.WHY YOU’LL LOVE WORKING HEREWe offer a comprehensive benefits package designed to support your health, finances, and work-life balance:Medical, Dental & Vision Coverage 401(k) with Company Match Paid Time Off & Holiday Pay Company-Paid Short & Long-Term Disability + Life Insurance Employee Assistance Program (EAP)Employee Discounts & Referral BonusesVolunteer Time OffPlus, additional perks like pet insurance, legal coverage, wellness benefits, and more.UA IS AN EQUAL-OPPORTUNITY EMPLOYERAs an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will provide reasonable accommodations for qualified individuals with known disabilities unless doing so will result in undue hardship.We are a Drug-Free Workplace.