Demand Generation Manager

Demand Generation ManagerLocation: Atlanta, GA or New York, NYAbout SplititOur vision is to help consumers responsibly enrich their lives by leveraging the credit they’ve already earned in a new and impactful way. Today consumers want control of how they pay for the things they want and need. Splitit is the only payment platform that enables consumers to use their existing credit to break payments into smaller, bite-sized pieces to pay over-time with no interest, applications or fees. That keeps money in the hands of shoppers to use as they want.  By helping shoppers pay small we help businesses grow big. That’s a win-win. Splitit operates globally and has offices in Atlanta and Tel Aviv.Who We AreOur culture is an environment of innovation, inspiration, and open communication. We live by the following values: Unique Perspective. Unwavering Courage. Bold Determination. Deliver Impact. Our values aren’t words we post on the wall- they make up the essence of who we are and how we make business decisions. They also shape the way we hire- so if you work with us, you will likely embody these too. What You’ll DoReporting to the Head of Sales, the VP of Demand Generation owns Splitit's revenue acquisition engine across inbound, outbound, and ABM. You will be directly accountable for Marketing-Sourced Pipeline (MSP) and the operational infrastructure that makes the pipeline predictable and scalable.Pipeline Strategy and Financial OwnershipOwn the MSP commitment, translating revenue targets into MQL volume, channel allocation, and media investment.Define channel portfolio strategy across paid search, SEO/content, ABM, events, and partnerships, optimizing continuously based on pipeline efficiency.Deliver reliable pipeline forecasts that give the business confident visibility into marketing-sourced revenue.Sales Operations and Revenue InfrastructureOwn or co-own the revenue tech stack including Hubspot, marketing automation, lead routing, and attribution tooling, ensuring clean data flow from first touch to closed deal.Define and enforce lead management processes: MQL definitions, scoring models, SLA governance, and disposition workflows.Build funnel reporting dashboards that give Sales and leadership real-time visibility into pipeline health, conversion rates, and forecast accuracy.Drive territory planning and account prioritization frameworks that align Sales capacity to the highest-value demand signals.Partner with Finance on headcount planning and budget allocation to keep demand and sales capacity in sync.Technology and AttributionOwn the MarTech roadmap and technology budget, ensuring the stack supports global scale and actionable reporting.Implement a unified multi-touch attribution model that provides a trusted view of ROI across all channels.Lead funnel diagnostics, identifying conversion bottlenecks and directing resources to resolve them.Cross-Functional AlignmentServe as the connective tissue between Marketing, Sales, and Operations, ensuring all GTM functions operate from shared pipeline targets, definitions, and data.Partner with Product and Marketing on GTM strategy for new product and partner launches.Collaborate with the Head of Sales and CFO to justify and grow the demand budget through defensible financial modeling.Who You Are8+ years of B2B demand generation experience, including 3+ years in a VP or senior leadership role owning pipeline targets at scale.Demonstrated success in a fintech, payments, or SaaS environment.Deep experience across paid search, SEO/content, ABM, field events, and partner marketing.Hands-on Sales Operations experience: CRM administration, lead routing, scoring model design, SLA governance, and funnel reporting.Mastery of multi-touch attribution and the data architecture required to produce a unified view of marketing performance.Strong executive presence with the ability to navigate relationships with the Head of Sales, CFO, and cross-functional partners.Proficiency with modern MarTech/SalesTech stacks including Hubspot, marketing automation platforms, CDPs, and attribution tools.A builder mindset: comfortable with ambiguity, energized by scale, and driven to leave every team and process better than you found it.Diversity and EqualityAt Splitit, we understand that we’re strongest when we can be different together.  Diversity, Equity, and Inclusion are not just about metrics for us.  It’s about creating space for all individuals who walk through our doors, employee or not, to bring their full selves to the table. We strive to build teams as diverse as our markets and celebrate differences in background and perspective. Splitit is an equal opportunity employer, meaning all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.  We ensure that all individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.