Content Marketing Lead - Industry Verticals

Job Description Content Marketing LeadLogitech Location: San Jose, CA RemoteInput Devices Salary: $90,000 - $190,000 annually (dependent on location and experience)About The RoleLogitech is seeking a Content Marketing Lead to join the Verticals Business Accelerator team. This role is responsible for redefining how Logitech wins in high-growth vertical industries by developing compelling, industry-specific storytelling for IT leaders in education, government, and healthcare. You will translate product capabilities into differentiated use cases, shape Logitech's presence in key verticals, and partner across teams for global marketing initiatives.Key ResponsibilitiesContent Development & Execution: Create marketing assets (presentations, articles, webinars, case studies, datasheets, web pages, emails, videos), manage briefs, and ensure timely, on-brand delivery. Optimize content for SEO and LLM/AE strategies.Editorial Ownership: Serve as the primary editor for vertical content, ensuring clarity, accuracy, and impact. Refine AI-generated content and maintain consistent tone and voice.Vertical Storytelling & Use Case Development: Translate product features into compelling use cases for Education, Government, and Healthcare audiences, adapting messaging for IT decision-makers.Video & Multimedia Execution: Script and storyboard video assets, and collaborate with production teams.Content Adaptation & Localization: Repurpose existing content into vertical-specific versions. Project Management & Coordination: Manage the editorial calendar and coordinate content development.Partnerships: Support partner-driven content initiatives.Performance Tracking: Monitor content and campaign performance and optimize for effectiveness.Key QualificationsStrong B2B content marketing experience in the technology sector.Experience marketing to IT decision-makers in Government, Healthcare, and/or Education.Excellent writing, editing, and storytelling skills.Experience shaping content across various formats (written, video, digital).Familiarity with AI-assisted content workflows.Strong collaboration and project management skills.Analytical mindset for performance measurement and optimization.Creative problem solver with an entrepreneurial mindset.Up to 15% willingness to travel.Bachelor's degree or equivalent industry experience preferred.Work EnvironmentLogitech supports a hybrid work culture, with this role open to hybrid candidates near listed locations and exceptional remote candidates in other US locations. The company offers comprehensive benefits and fosters flexibility, employee well-being, and diversity.Geographic Reference