Digital Experiences Lead

Digital Experiences LeadLocation: Remote (Los Angeles, CA)Schedule: Full‑time, 40 hours/weekContract Duration: 6 months (with potential to extend)Pay Rate: $88–$90/hour (DOE)About the RoleWe are looking for a Digital Experiences Lead to help define and execute a global digital strategy across owned digital channels while driving measurable engagement and performance. This role blends strategic thinking with hands‑on execution and plays a critical role in shaping how audiences experience our brand across the full digital journey.You will work closely with cross‑functional partners including Digital, CRM, Social, Creative, Regional Marketing, and Digital Platform teams to develop global frameworks, enable campaigns, and ensure cohesive, high‑quality digital experiences across markets.What You’ll DoDigital Strategy & Experience DevelopmentHelp shape front‑of‑house digital strategy across websites, email, campaigns, and other owned digital experiences.Contribute to content pillars, audience frameworks, editorial standards, and experience guidelines.Lead workstreams focused on scalable governance models, playbooks, and global operating standards.Ensure cohesive storytelling across digital channels while supporting localized market needs.Improve content systems through shared libraries, modular content, and reusable assets.Partner closely with Social and CRM teams to align content pillars, creative assets, and messaging frameworks.Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and improve discoverability across search and AI‑driven experiences.Cross‑Channel Campaign EnablementOwn digital activation for global campaigns across websites, email, and native applications.Partner with Regional Marketing, Creative, Social, CRM, and Campaign teams to translate strategy into execution.Coordinate campaign timing, messaging, and audience journeys across channels.Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences.Identify gaps and inefficiencies in workflows and drive continuous improvement.Performance, Insights & OptimizationDevelop and operationalize KPI frameworks and performance measurement standards.Own dashboards and reporting cadences that provide global and regional visibility.Drive experimentation initiatives including A/B testing, CRO, and content performance analysis.Translate insights into clear recommendations that inform strategy and execution.Partner with analytics stakeholders to understand cross‑channel audience behavior and funnel performance.Monitor organic performance trends, including search visibility and AI discovery signals, and recommend optimization opportunities.Platform Partnership & EnablementPartner with Digital Platform teams to define front‑of‑house experience requirements.Contribute to platform roadmap discussions by representing marketing and audience experience needs.Support rollout and adoption of new platform capabilities across regions.Ensure CMS workflows and digital tools support scalable, efficient content delivery.Collaboration & EnablementAct as a trusted partner to regional teams by providing guidance, best practices, and operational support.Develop documentation, playbooks, and enablement resources to scale digital standards globally.Build strong working relationships across Marketing, CRM, Social, Creative, Digital Platforms, and Regional teams.What We’re Looking ForRequired Qualifications5–10+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing.Experience owning or leading cross‑functional initiatives.Strong understanding of digital experience best practices and performance measurement frameworks.Hands‑on experience with CMS platforms and digital publishing workflows.Ability to balance strategic thinking with execution.Strong communication and collaboration skills.Preferred QualificationsExperience working in global or multi‑region marketing organizations.Familiarity with first‑party and third‑party analytics platforms.Experience supporting experimentation and optimization programs.Experience partnering with product or platform teams on digital capability development.Experience using SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms.Interview Process2 interview rounds