Manager Brand Strategy Transformation

Manager, Brand Strategy & TransformationFull-time. Compensation: USD 126,000 - USD 158,000 yearly.Manages the end-to-end delivery of global brand strategy programs, translating enterprise strategy standards into executable programs with clear outcomes, decision points, and adoption metrics.ResponsibilitiesOwn one or more named enterprise brand strategy programs (e.g., Enterprise Brand Planning Cycle, Portfolio Prioritization & Investment Governance, Brand Strategy Capability & Training).Define program scope, objectives, success metrics, milestones, and deliverables.Sequence and prioritize work to ensure brands advance through planning and decision milestones with quality and readiness.Ensure programs operate within Director-approved standards while continuously improving effectiveness.Make day-to-day program decisions within approved strategy frameworks without escalation, including readiness to advance brands, prioritization and sequencing of activities, and approval of templates, deliverables, and standards.Identify structural or enterprise-level issues requiring escalation to the Director.Own delivery outcomes for assigned programs, including timelines, quality, and adoption.Prioritize and allocate Associate Manager capacity across program activities.Coordinate cross-functional inputs (Brand, Creative, Commercial, Finance, Insights) to deliver program outcomes.Partner with VPs, Senior Directors, and Directors to apply brand strategy methodologies to real portfolio decisions.Lead program-specific working sessions and decision forums; translate inputs into decision-ready narratives.Reinforce clarity on roles, expectations, and decision rights related to assigned programs.Define program-level KPIs and adoption measures; track usage, compliance, and effectiveness.Surface insights and recommendations, drive corrective actions, and iterative improvements to sustain adoption.Scope & ImpactCross-category / enterprise program scope spanning all brands and categories. Material influence on the quality, clarity, and discipline of brand-level decisions with sustained adoption of global brand strategy practices. Stakeholders include VPs, Senior Directors, Directors across Global Brand, Commercial, Creative, and Strategy functions.What We're Looking ForExperience8–10 years in brand strategy, management consulting, portfolio planning, or transformation roles.Minimum 2+ years of experience in management consulting, transformation management, investment banking, private equity, or in-house strategy.Demonstrated ownership of programs with defined outcomes in complex, matrixed organizations.Experience working directly with senior leaders on strategic decision-making.Key CapabilitiesStrategic problem solving & portfolio thinking.Decision facilitation within governance frameworks.Executive communication & synthesis.Success MetricsSuccessful end-to-end delivery of assigned enterprise programs.Improved clarity and quality of brand planning and portfolio decisions.On-time advancement through program milestones with high readiness.Measurable adoption of tools, templates, and processes.Positive feedback from VP/SVP-level stakeholders on effectiveness and value.*The pay range is indicative of the projected hiring range; base pay will be determined based on location, skills, and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower a culture where every employee can reach their full potential.Mattel is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, or any other basis protected by applicable federal, state or local law.Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.J-18808-Ljbffr