Head of Growth Marketing

Role DetailsLocation: United States, RemoteContract Duration: Full TimeAbout UsCrescendo represents peak CX performance in the AI era. We combine world-class outsourcing expertise with innovative technology to set a new standard in CX and operations, delivering results that scale and support that never sleeps.More than that, Crescendo is about people. We don’t just connect talent with opportunity—we create a place where careers grow, ideas thrive, and people are empowered to make an impact. Join us at Crescendo, and let’s build the future of customer experience together.Welcome To Crescendo. Welcome To What’s Next.The RoleCrescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue.This is a senior, strategic role for a demand leader who understands that growth today is driven by signal, data enrichment, and orchestration—not volume. You will own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay.You will run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time.Your MandateBuild and scale Crescendo’s account-based demand engineCreate predictable, high-quality pipeline for enterprise and strategic accountsOperationalize data-enriched, signal-driven demand generationTurn demand generation into a repeatable, compounding capability What We Expect From You:Demand Generation StrategyOwn Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targetingDefine ICPs, segmentation, account prioritization, and buying group strategies in partnership with SalesEnsure demand efforts are aligned to revenue goals, territories, and account plansAccount-Based Marketing (ABM)Design and scale ABM programs across named accounts, industries, and buying committeesOrchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group levelPartner tightly with Sales to ensure seamless coordination between account strategy, messaging, and executionMeasure success based on account engagement, pipeline influence, and conversion, not vanity metricsGrowth Marketing & Channel ExecutionOwn and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentationScale what works, sunset what doesn’t, and continuously test new approachesApply a systems mindset to campaign design—ensuring programs perform in production, not just in theoryData, Signal & Tooling (Including Clay)Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to:Enrich accounts and contacts with firmographic, technographic, and intent dataIdentify buying signals and prioritize outreach timingPower highly personalized, account-specific messaging and prospecting at scalePartner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systemsOwn attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenueEnsure data is clean, trusted, and actively used to guide decisionsSales & Cross-Functional PartnershipPartner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can closeIncorporate rep and customer feedback into targeting, messaging, and program designAlign with Product and CX teams to ensure demand messaging reflects real customer outcomes and value. Team & Operating ModelBuild, lead, and develop a high-performing demand generation and growth marketing teamSet clear ownership across ABM, channels, and toolingCreate a culture of experimentation, accountability, and continuous improvement. What Success Looks LikeDemand generation produces predictable, high-quality enterprise pipelineABM programs consistently influence priority accounts and buying groupsClay-powered enrichment and signal workflows materially improve targeting, personalization, and conversionFunnel performance and revenue impact is transparent, explainable, and improving quarter over quarterSales trusts demand because it consistently converts into real opportunitiesIdeal Background 7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companiesDeep expertise in Account-Based Marketing and modern demand generationHands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motionProven track record of owning pipeline outcomes—not just leads or MQLsStrong experience partnering with Sales in enterprise or complex deal environmentsHighly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issuesFluent in modern demand, growth, and GTM tooling and analyticsExecution-driven leader who balances speed, rigor, and strategic thinking. Why This Role MattersCrescendo doesn’t need more leadsIt needs precision demand powered by real signalsThis role owns the system that makes that happenCompany Culture Is At Our CoreCore values give our work intention and our culture its edge. They’re the standards we hold for ourselves, our partners, and each other.Care for others: Empathy is a key driver. When people thrive, so does the missionEmbrace growth: Curiosity fuels progress. Take bold risks, sharpen your edge, go forwardManifest trust: Trust is our currency. Earn it daily, protect it fiercely, and let it fuel what’s nextTake ownership: Bold choices with integrity at the core—that’s how impact lastsBe humble: Humility opens the door to better ideas. Hear others, lift others, keep learningCrescendo is proud to be an equal-opportunity workplace. We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together. We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.  If you require assistance or accommodations to participate in the job application or interview process, please contact careers@crescendo.ai.PRIVACY NOTICECrescendo is committed to ensuring your privacy and the protection of your personal data. By filling out the forms associated with your job application and submitting your data to us, you are giving us your consent to process your data and store it for potential recruitment and hiring purposes.To understand more about Crescendo’s privacy program, including your rights and options for managing the personal data you submit to us, please visit our Privacy Center here.Powered by JazzHR5pHZuadWV4