Manager, Account-Based Marketing (ABM) & Marketing Operations

We’re looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.This role sits at the intersection of marketing, sales, and technology — helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.You’ll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.What You’ll Do ABM Execution & Campaign ManagementSupport execution of ABM programs using Demandbase Help manage target account lists, segmentation, and campaign deployment Partner with Marketing and Sales to activate campaigns across key accounts Track and report on account engagement and campaign performance Marketing Operations & Systems SupportSupport day-to-day management of marketing systems, including: Salesforce Demandbase Marketing automation platforms Help maintain data quality, campaign tracking, and reporting accuracy Assist in improving lead routing, scoring, and lifecycle processes Lead Management & Funnel OptimizationSupport lead generation and nurturing efforts across channels Ensure leads are properly captured, routed, and followed up on Partner with Sales to improve lead handoff and conversion Affiliate & Channel CoordinationSupport integration of affiliate/partner-driven leads into marketing workflows Help ensure consistency in tracking and performance measurement Team SupportManage and support a Colombia-based team member Help build repeatable processes and improve operational efficiency What You Bring4–7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations Hands-on experience with Demandbase or similar ABM tools Working knowledge of Salesforce and marketing automation platforms Strong attention to detail and comfort working with data and systems Ability to execute campaigns and manage multiple priorities Collaborative mindset and ability to work cross-functionally with Sales and Marketing ***Potential for strategic thinking capabilities What Success Looks LikeABM campaigns executed effectively and on time Improved lead flow, routing, and data accuracy Increased engagement within target accounts Strong coordination between Marketing and Sales Reliable reporting and visibility into performance