Full Stack Engineer

Job Title: Full Stack EngineerLocation: Full-Time, RemoteWorking Hours: US Hours - ESTAbout the RoleOur client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.This is a builder role , not a strategy-only position.You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines .You'll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion .Key Responsibilities1. Internal Tool Development (Primary Focus)Build and deploy internal tools using Next.js, React, and PythonDevelop marketing dashboards, reporting systems, and operational toolsReplace manual workflows with scalable, automated solutions2. Marketing Data, Tracking & Attribution (Core Focus)Implement and optimize Meta Pixel and Conversion API (CAPI)Ensure accurate event tracking, deduplication, and attributionBuild pipelines connecting ad platforms → backend systems → dashboardsDevelop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)3. AI Integration in Marketing WorkflowsApply AI to real marketing use cases such as: Ad copy and creative generation; Lead scoring and qualification; Campaign insights and reporting automation.Work with APIs such as OpenAI and similar AI platforms.Build AI systems embedded into live marketing and operational workflows .4. CRM & Lead Lifecycle Automation (Critical)Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similarBuild systems connecting lead capture → CRM → follow-ups → conversion trackingImplement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)Ensure data consistency between ad platforms and CRM outcomes5. Rapid Execution & IterationShip quickly, test, and iterate based on real campaign dataCollaborate with media buyers to solve campaign and operational bottlenecksContinuously improve systems that impact marketing performance and efficiencyRequirements (Non-Negotiable)4–6+ years of hands‐on software engineering experienceStrong full‐stack skills ( React / Next.js + Python )Proven experience building and deploying production‐level tools and systemsExperience working with APIs, webhooks, and automation systemsActive use of AI tools in day‐to‐day workHands‐on experience working in marketing or ad tech environments (agency or performance marketing preferred)Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attributionExperience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)Hands‐on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar) including lead capture, routing, pipeline management, and conversion tracking; experience connecting ad platforms with CRM systems for attribution and reportingBuilder mindset with a strong bias toward executionNice to HaveExperience working in a performance marketing agency environmentFamiliarity with paid media metrics (ROAS, CPL, CAC, conversion rates)Experience with tools like Zapier, Make, or similar automation platformsUnderstanding of data pipelines and attribution challenges (e.g., iOS/privacy changes)What Success Looks LikeInternal tools actively used by media buyers and operatorsReduced manual work across campaign and CRM workflowsAccurate and reliable tracking and attribution across systemsFaster execution of campaigns and reportingAI-driven systems improving lead quality, conversion rates, and efficiencyInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterClient InterviewOffer & Background Verification#J-18808-Ljbffr