Senior Influencer Specialist

About UsThere’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and countingOverviewA Senior Influencer Specialist assists in developing influencer strategies and campaigns for clientbrands that grow the brands’ awareness, social media presence and overall engagement withconsumers, as well as providing strategic insight to clients/colleagues and mentoring team members.Responsibilities Develop influencer plans for clients Manage start-to-finish social influencer campaigns for clients Assist with building the strategy for and responsible for the execution of multi-faceted influencerprograms across key categories, campaigns. Continually work to identify areas of the business thatwould benefit from investing in influencers efforts. Assist clients’ influencer partners Establish and maintain a positive interaction with and between the brand and influencersand consumers. Develop, maintain and update project timelines, oversee accurate posting of content byinfluencers, manage deadlines Monitor social channels and manage influencer partners to help drive positive results forbrandsIdentify real-time engagement opportunities discovered via social listening; actupon opportunitiesIdentify negative content/risky content generated by partners; take action tominimize impact to the client or brand Monitor and analyze program results; compile thorough and accurate reports. Familiaritywith standard influencer and/or social media metrics Support event planning and execution for influencer activations, brand experiences, and campaignmoments—coordinating all logistics such as booking car services, managing outside vendors,securing venues, and ensuring seamless on-site and digital integration of influencer content Demonstrate proper writing, editing, presentation and interpersonal communication skills,particularly when it comes to client communications (emails, memos, presentations, exceldocuments), but also with brand partner and agency communications Determine the need for support staff assistance for projects/program elements and manage supportstaff during execution Understand the resources and tools needed to achieve the clients’ social media marketing/PRobjectives; complete tasks that meet objectives Build and maintain relationships with influencers on behalf of the agency and clients Demonstrate an understanding of the social media and influencer landscape and how to use socialchannels to drive brand awareness and engagement for clients Participate in agency brainstorm sessions for client programs Assist in compilation of awards presentations Conduct research for new business and business renewal opportunities Develop and foster relationships with suppliers Stay current with developments in social media, influencers, current trends, technology updates andtop news stories in the clients’ and brands’ spaces Show integrity, attention to detail and good judgment when working with colleagues and clients Deal constructively with client and personnel situationsQualificationsB.A. in Marketing, Public Relations or the like One (1) to two (2) years of experience managing social influencer campaigns for brands anddeveloping influencer content plans and strategies Proficiency in Microsoft Office (Word, Excel, PowerPoint) Proficiency with influencer discovery or management platforms (e.g. Creator IQ, Tagger, Archive orthe like)CompensationIn order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $72,000-80,000 annually, and may be eligible for overtime pay. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:Food + BeverageWine + SpiritsHealth + WellnessBeauty + Personal Care + FashionHome + Lifestyle + TravelRetail + E-commerceSee us in action here: https://hunterpr.com