Principal Product Designer

PRINCIPAL PRODUCT DESIGNER | FOUNDING ROLE ╰┈ NYC | $200K–$250K + EQUITYReady to make your application Please do read through the description at least once before clicking on Apply.Most design roles are iteration. This isn’t. This is one of those rare roles where you’re not improving a product… you’re defining an entirely new category from scratch. We’re working with awell-funded, early-stage startupbuilding something radically different in the world of human connection. -`´- No swiping. No recycled patterns. No “another dating app”. This is afirst-principles rethink of how people meet , powered by AI and built around trust, intention, and real human behaviour. WHY THIS ROLE IS DIFFERENT You’ll be thefounding design hire You’ll owneverything end-to-end(UX + UI) You’ll design a product from0 to 1 You’ll workdirectly with a founder who has already built & scaled You’ll help shape something people use indeeply personal, emotional moments WHAT YOU’LL ACTUALLY DO Design theentire product experiencefrom scratch Turn complex, human problems intosimple, intuitive flows Create a product that feelssafe, thoughtful, and emotionally intelligent Define thevisual language– typography, layout, motion, interaction Work closely with engineering to shiphigh-quality, polished experiences Challenge assumptions and help shapeproduct direction at the highest level WHAT WE'RE LOOKING FOR 5+ years designingconsumer mobile products Proven experience building0 → 1 products Strong background inhigh-trust environments(dating, mental health, fintech, etc.) Deep expertise inFigma Someone who can takemessy, complex journeys → clean, simple UX Experience inearly-stage startups Strong product thinking andtaste(this matters a lot) WHAT WE'RE *NOT* LOOKING FOR People managers who don’t want to be hands-on Designers who’ve ONLY worked inbig, rigid systems Candidates who’ve ONLY doneiteration, not creation xywuqvp THE DETAILS Location:New York (5 days onsite) Salary:$200K – $250K base Equity:Meaningful, early-stage upside Funding:Strong backing + serious runway Team:Small, high-calibre, founder-led WHY JOIN You’ll be building somethingfrom scratch , not tweaking features You’ll work with a founder who has alreadybuilt one of the most successful consumer products in this space You’ll havereal ownership and influenceover product direction You’ll be part of a team that actually cares aboutcraft, taste, and detail If this sounds like the kind of role you’ve been waiting for, apply now! ↓↓↓