Director of Brand Marketing

Marketing Manager — Stairway CannabisBranson & Blue Springs, MissouriAbout StairwayStairway Cannabis is a two-location dispensary group in Missouri that’s been operating for five years. We’ve built a solid foundation – now we’re looking for someone to take ownership of marketing and turn it into a true growth driver for the business.We’re ready to define what Stairway stands for and execute on it.What We’re Looking ForWe want someone who thinks differently. We’re looking for a marketer who’s built real skills at a brand they’re proud of – CPG, wellness, lifestyle, DTC, or cannabis.If you want to own something from the ground up rather than execute someone else’s vision, keep reading.What You’ll Own· Overall marketing strategy – brand voice, messaging, positioning· Promotions and discount architecture — with real influence on how we drive traffic and move product· Social media, email, and web – executing directly and managing outside partners· Collaboration with our buying team on product positioning and launch strategy· Ownership of external relationships – evaluating and evolving agency/contractor support as neededWhat You Won't Have (At First)A big team. This is largely a one-person role supported by contractors, as needed. You’ll build the function as you prove the model. If that excites you, great. If you need a team already in place, this probably isn’t the right fit.What We’re Looking For On Paper· 3-5 years of marketing experience, ideally at a consumer brand you admire· Hands-on with social, email, and web – not just strategy· Strong instincts around promotions and what actually moves customers· Comfort owning outcomes, not just activity· Cannabis experience welcome but not required – we value outside perspectives just as much.Why This Role Is InterestingYou’ll have more ownership and influence here than you would at a larger company. You’ll sit close to the business – purchasing, operations, ownership – and your work willhave a direct and visible impact. Missouri’s cannabis market is still maturing, which means there’s real opportunity to build something distinctive.Benefits:Employee discountHealth insurance