Marketing Specialist

Job Description The Marketing Specialist of Continuing Education is responsible for supporting the execution of marketing campaigns for social media and events. Under the supervision of the Continuing Education Director, the Marketing Specialist will be responsible for executing all direct contact efforts with leads, prospects, current students and the enrollment process.Essential duties and responsibilities:Speed-to-Lead Accountability: Ensure that all new leads from social media and digital campaigns are contacted within five minutes to maximize conversion ratesInbound social inbox management: Provide an immediate response to all messages received through social media platforms, prioritizing high-intent prospects for closure or effective transfer to AdmissionsDirect Outreach Execution: Manage all direct contact platforms, including SMS (text) and email campaigns, to engage prospectsFull-Cycle Conversion: Take ownership of the prospect journey for Continuing Education, from initial contact to confirmed enrollment. Focus on achieving final results, moving beyond simple outreachCandidate Closing: Responsible for directly contacting candidates who inquire via social media and completing the enrollment processCampus Liaison: Maintain regular coordination with admissions teams and campus directors to prioritize lead lists, active campaigns, and high-opportunity programsContent Collaboration: Coordinate specific messaging and creative assets for each platform to ensure brand and campaign consistencyList Optimization: Work with the data/reporting team to manage and 'impact' prospect lists provided by campuses for targeted outreachData Visibility: Provide clear, consistent performance reports to the Marketing Director, Admissions and other stakeholdersMeasurement and optimization: Track the results of every initiative to measure enrollment impact and identify opportunities for process improvementEducation/Experience:Bachelor's degree in Business Administration, Marketing, or related fieldsMinimum of one (1) year of experience in a post-secondary educational institutionAt least 2 years of experience in Admissions, Marketing and or SalesLanguage Skills:Full professional fluency (verbal and written) in both Spanish and English is requiredQualifications/Competencies:Comfortable and competent in making presentations to groupsWritten and oral proficiency in English and SpanishAbility to effectively present information to senior executives, public groups, and large audiencesEffective communication skills: verbal, presentation and listeningExcellent technological skills; MS Office, Teams, Skype, Campus Vue, Campus Nexus, Velocify, Anthology, among othersGood judgment, problem-solving, analytical, and decision-making skillsStrong ethicsAbility to meet deadlines in a fast-paced, time-sensitive environmentAbility to overcome objections with positive outcomesEquality Employment Opportunity / Affirmative Action for minorities/Females/People with Disabilities/Veterans