Marketing Director

Title: Director of Brand Marketing**Must have food manufacturing industry experience**Overview: A growing, innovation-driven food company is seeking a Director of Brand Marketing to lead strategy and execution across its product portfolio. This role is responsible for driving brand positioning, go-to-market strategy, and campaign performance while aligning closely with cross-functional teams to support revenue growth and market expansion.Key Responsibilities: • Lead brand strategy and long-term vision across product categories • Own go-to-market strategy and execution for new product launches • Develop value propositions and positioning to drive differentiation • Partner with Sales and Commercial teams on enablement and campaigns • Build and execute targeted marketing campaigns using CRM insights • Manage marketing budget and track performance against KPIs • Oversee digital platforms and marketing systems • Establish reporting frameworks and optimize campaign performance • Lead and develop a small marketing team • Collaborate with R&D, Operations, and QA on product pipeline and launchesQualifications: • 10+ years of marketing experience (B2B or consumer products preferred) • Bachelor’s degree in Marketing, Business, or related field • Strong experience with brand strategy, product marketing, and GTM execution • Proven ability to lead cross-functional teams and influence stakeholders • Experience with CRM tools, analytics, and digital marketing platforms • Ability to operate in a fast-paced, evolving environment • Strong leadership, communication, and project management skillsCompensation: • Ideal Salary: $130,000-$150,000 • Bonus Potential: 15–25%