Sales Development Representative

Position OverviewThe Sales Development Representative (SDR) is responsible for driving pipeline growth through outbound prospecting and inbound lead qualification. This role focuses on identifying, qualifying, and routing opportunities to the sales team while maintaining accurate CRM data. Reporting to the Head of Sales Operations, the SDR plays a critical role in fueling revenue and supporting sales execution.Key ResponsibilitiesLead Generation & Qualification• Generate qualified leads through outbound prospecting and inbound lead follow-up.• Qualify prospects based on defined criteria and schedule meetings for the sales team.• Maintain accurate, up-to-date opportunity and activity records in Salesforce.Outreach Execution• Execute structured call, email, and social outreach sequences.• Follow defined messaging and cadence standards to drive consistent activity.Pipeline Support• Ensure clean handoff of qualified opportunities to the sales team.• Support opportunity progression by confirming buying interest, timing, and next steps.Performance Reporting• Track personal activity and results against targets.• Use performance data to improve outreach effectiveness and conversion rates.Cross-Functional Collaboration• Work closely with sales to align on target accounts and qualification standards.• Provide feedback to marketing on lead quality and messaging effectiveness.Required Skills & QualificationsExperience• 1–3 years of experience in sales development, inside sales, or a related role.Sales Skills• Strong prospecting, qualification, and objection-handling skills.Technical Proficiency• Working knowledge of CRM systems, preferably Salesforce, and sales engagement tools.Communication• Clear, professional verbal and written communication skills.Coachability• Ability to take feedback and improve performance quickly.Education• Bachelor’s degree preferred but not required.Key MeasuresActivity metrics including calls, emails, and meetings set.Qualified opportunities created and accepted by sales.Data accuracy and CRM hygiene.Work Environment & TravelThis role is based at our corporate headquarters in Silicon Valley. Minimal travel required (up to 10%) for training or client visits.SIMCO’s Mission in Service CultureThe SDR is a role model for SIMCO’s mission-driven culture, living the core values of Trust, Empathy, and Innovation while driving teamwork and continuous improvement.About UsSIMCO Electronics is the leading provider of calibration and software services for test and measurement instruments used in technology organizations. To learn more about SIMCO Electronics please site our home page at: https://www.simco.com/.For the second year in a row, SIMCO has been named #1 on a list of "The Best Places to Work" in the Bay Area by the Silicon Valley Business Journal and San Francisco Business Times.