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Founding Account Executive | Digital Health & Employer Benefits (B2B2C)
Grand Rapids, MIApril 6th, 2026
We’re hiring a Founding Account Executive — Digital Health & Employer Benefits (B2B2C)Welle (by Medis Labs) | Remote (U.S.) + travelHealthcare is reactive. Welle is building proactive, whole-person care—starting with advanced diagnostics and turning results into personalized clinical programs (metabolic health, weight loss, hormones, sleep, nutrition, and more) in one app.The product is ready. Now we need our first true sales hire to bring Welle to employers.This is a ground-floor role: no inherited pipeline, no playbook, no SDR. You’ll build the motion and help define who we sell to, how we price, and how we win.If you do well, this role has a clear path to Head of Sales / Sales Leader.What you’ll doProspect and close employer deals (primarily HR/Benefits/Total Rewards)Build relationships with brokers/consultants and drive co-sellingRun discovery → demo → proposal → close (and help ensure clean implementation handoffs)Build a repeatable process: messaging, objections, pipeline hygiene, and forecast disciplineWhat we’re looking for3–7 years B2B sales experience in one of: digital health, benefits, HR tech, wellness, insurtech, healthcare SaaSYou understand how employer benefits decisions get made (and the role of brokers/consultants)Proven ability to self-source pipeline and close consultative B2B2C programs where adoption drives revenue (employer-paid, employee-paid perk, or split-pay)High ownership: you can prospect, run demos, write proposals, and closeMission alignment: you care about health and can represent a premium, trust-based brandComp & upsideCompetitive base + variable (OTE $160K–$200K)Meaningful equityDirect partnership with the CEO + real influence on GTMSound like a good fit? We’d love to meet you.
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