Director, Integrated Marketing

THE OPPORTUNITYSwish Breaks is redefining live shopping at scale. Headquartered in NYC, we’re the fastest-growing live commerce company in the U.S., powering 100,000+ orders / month across Whatnot, Fanatics Live, TikTok, and our own digital experiences. This isn’t a corporate job, it’s a front-row seat to building the future of live commerce. Our team moves fast, obsesses over the product, and is redefining the shopping experience for customers all over the globe. If you want to help change the game this is the place.About The RoleSwish Breaks is hiring a Director of Integrated Marketing to own our full customer growth engine — acquisition, CRM, lifecycle, paid media, retention, and performance analytics. You will design the strategy, build the systems, and execute the campaigns that turn viewers into loyal buyers and buyers into repeat customers. This is a strategist–builder role for someone who loves data, experiments fast, and can translate insights into scalable growth. You’ll partner closely with Swish’s Brand & Content team and report directly to the COO to drive measurable customer and revenue outcomes across all channels.ResponsibilitiesYou will:Own Swish's marketing strategy — how we show up, when we show up, and how we win each moment. Lead integrated campaigns for major shows and content launches — coordinating paid, organic, creative, and partner channels into a single unified push. Own GTM for new digital products and platform expansions — positioning, audience, channel plan, launch execution. Drive events marketing for Fanatics Fest, National, and future activations — strategy, on-site experience, pre/post campaign. Run paid acquisition across Meta, TikTok, and YouTube with direct budget ownership, creative testing, and CAC accountability. Own partner marketing relationships with Whatnot, Fanatics, TikTok, and future brands — co-marketing deals, joint activations, platform placements. Define and protect the Swish brand — visual identity, voice, positioning — and ensure it shows up consistently across every touchpoint. Build and lead the marketing team. Set the standard for how this function operates at Swish. ExperienceYou have:8–12+ years in marketing, brand, or integrated campaign roles at a high-growth consumer, marketplace, or live commerce companyProven GTM experience — you've launched a product, a platform, or a major campaign from scratch, not inherited oneMulti-channel fluency across paid social, organic, events, and partner marketing. You've run all of them, not just onePaid media ownership across Meta, TikTok, and/or YouTube — budgets, creative testing, CAC accountability. You've owned the numberExperience in partner or co-marketing — managing relationships with platforms or brands and turning them into real campaigns, not just logo swapsStrong creative instincts. You write sharp briefs, give clear feedback, and know the difference between on-brand and offBuilder mentality — you've stood up a marketing function, not just operated within oneBONUS POINTSExperience in live shopping, creator marketplaces, ecommerce, sports, and/or TCGYou are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to youHow We WorkModel championship culture: speed, precision, no ego, no drama, high accountabilityHigh ownership: Leaders here solve, not waitNo ego: We review, take feedback, fix mistakes fastSpeed + judgment: You ship constantlyAI-first: If it can be automated, you automate itIn-office energy: Culture doesn’t build itself on ZoomCompensation Range: $150K - $170K