Director Integrated Marketing

Director, Integrated Marketing, Magna Pest SolutionsMagna Pest Solutions delivers an unmatched customer experience to provide our customers with total pest peace of mind. We are focused on delivering results together, blending our passion for our customers with innovation and expertise, becoming a leader in preventative pest control. We are seeking an experienced and talented Director, Integrated Marketing to manage the always-on marketing engine in support of all our markets (currently 14 branches across 9 states in the southeastern United States), including campaigns, social media, website updates, content marketing, email, and location-based strategies. This person will ensure connectivity of go-to-market efforts to our data and technology ecosystem, enabling ongoing intelligence for optimized decision making, with the ultimate goal of achieving efficient and sustainable growth. They will ensure the integrity of the Magna brand across all touchpoints, making sure our voice is consistent across the customer journey.  The ideal candidate will be results driven and experienced at applying insight and data to touchpoint planning with a strong ability to grasp new technologies that support delivery of an unmatched customer experience, whether online or at the door. This individual will report to the VP, Revenue, collaborating closely with them to enable acquisition through retention efforts across our priority channels (door-to-door, ecommerce, inside sales, pest experts), shifting tactics based on seasonality and market trends. You will leverage an ecosystem of marketing specialists, both internal and external, to execute on integrated touchpoint plans, defining budgets and goals to ensure desired outcomes. You will also partner with Emory Oak Partners (“EOP”, which wholly owns Magna) strategy, analytics, technology and operations team members via the center of excellence (COE) to translate brand, experience and growth strategies into effective plans and execution.  This role will be key to informing our transformation playbook for other portfolio companies, and is a great opportunity to join us as we establish best practices for our home services businesses. What you’ll do: Strategic Planning and Execution:Develop and execute comprehensive growth marketing strategies to drive customer acquisition and retention efficiently and effectively across our revenue streams (e.g. online, eCommerce, door-to-door, inside sales, etc.).Participate in annual and quarterly planning processes to determine growth agendas, projections and budget requirements, contributing data and customer insight to inform strategy adaptation. Manage and allocate defined marketing budgets effectively to maximize ROI and achieve business objectives.Develop test and learn agendas to inform continued enhancement of go-to-market tactics and outcomes.Collaborate with the Associate, Business Operations and EOP’s center of excellence to optimize engagement flows and automations to monitor pinch points and streamline the customer experience journey.  Align marketing strategies to the EOP technology and data ecosystem, ensuring transparent measurement and ongoing performance monitoring for all campaigns.Support development of a marketing playbook to scale learnings and effective strategies across the Emory Oak Partners’ portfolio. Campaign development and managementLead cross-functional teams of both internal and external (freelancers, agencies) to develop and implement integrated marketing campaigns across various relevant channels, including digital advertising, social media, email, content marketing, SEO/SEM, affiliate marketing, partnerships and audio/video channels.Develop campaign level briefs and touchpoint plans to guide development and deployment across the ecosystem of technology, analytics, creative and media talent. Manage the go-to-market readiness process from brief development through concepting building, deploying and optimizing, ensuring alignment on inputs and outputs throughout, across the marketing, sales, customer support and operations teams. Ensure technology and measurement is set up to support the conversion flows required for each program, partnering with the marketing operations team to deploy campaigns, content and measurement across integrated channels.  Establish and monitor key performance indicators (KPIs) to track the effectiveness of marketing initiatives and drive continuous improvement using dashboard and reporting technology.Utilize data-driven insights to optimize marketing performance, identify growth opportunities, and make strategic recommendations.Always on channel management:Manage digital talent to support organic social presence, tying storytelling to campaigns and baseline themes to effectively engage, educate and convert our ideal customers.Partner with the EOP Center of Excellence to fill content gaps to support your go-to-market plans, ensuring connection of stories to audience needs and brand principles.Ensure local marketing efforts are activated and working for existing and new markets including local service ad and other unique referral channels by market.Develop and maintain governance with the branch managers to inform unique execution opportunities in each revenue channel (e.g. door-to-door), prioritizing support where growth gaps and opportunities exist. Cross-Functional Collaboration:Foster strong collaboration between marketing, sales, operations, and other relevant departments to ensure alignment and achievement of shared goals.Communicate effectively with internal stakeholders to understand their needs and expectations. Establish governance for ongoing planning and optimization to align sales and operations with expected outcomes. Team Leadership:Determine and manage the internal and external resources required to support the growth plans in partnership with the EOP COE.Create a positive and collaborative work environment that encourages innovation and continuous improvement.Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.Who You Are:Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree is a plus.4+ years of experience in integrated marketing, with a proven track record of driving significant user growth and revenue expansion in B2C environments.Home services category experience is a plus. You have had experience in smaller, fast growth businesses, either in an embedded role or part of an agency that supports high growth businesses with proof of growth generationYou relentlessly optimize and execute, can demonstrate the hundreds of small changes that go into building something successful.You have strong analytical skills, with an ability to extract insights from several sources (e.g., Google Analytics, Quick Sight, SEO/SEM platforms, Hubspot, media platform analytics) to extract insights and inform decision-making.Experience leading cross-functional teams and managing complex projects with multiple stakeholders.Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners.You foster collaboration between marketing, sales, operations, and other departments to align and achieve shared goals.Strategic thinker with a results-oriented mindset and a passion for driving business growth.You are ok with moving quickly, building plans and strategies and sometimes, pivoting just as fast when priorities shift or something isn’t working.You see the bigger picture while working on both small and bigger projects, maintaining connection of your efforts to broader business goals.Strong leadership skills with the ability to inspire and motivate team members to achieve their full potential.Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.Why Join Us: Opportunity to work in a dynamic and fast-paced environment at the intersection of private equity and fast-growing businesses.Competitive compensation package including salary, bonus, and benefits.Comprehensive health, dental, and vision insurance plans.Room for professional development and advancement within the organization.Dynamic and inclusive company culture that values innovation, collaboration, and excellence.We encourage you to apply and become part of our exciting journey!Magna Pest Solutions is committed to an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.