Communication Lead – Meta Messenger & Conversion Strategy

Overview Conversations That Convert. Campaigns That Scale. Copy That Sells. You’re fluent in messaging, obsessed with funnels, and know Meta Messenger inside and out. But what if your words didn’t just engage — they drove revenue? At 411 Locals, we’re looking for aCommunication Leadwho turns Messenger into a high-converting machine—writing smart, data-driven conversations that capture, qualify, and convert leads at scale.Why This Role MattersMeta Messenger is one of our fastest-growing acquisition channels. As our Communication Lead, you’ll build the strategy, write the copy, and design the flows that fuel lead gen and client growth across the U.S. and Canada.What You’ll OwnOwn and optimize all Meta Messenger campaigns—from new lead funnels to upsells and re-engagementWrite high-impact message flows, auto-replies, and chatbot sequences that feel human—but sell hardBuild and manage Messenger automations in Meta Business Suite, integrating with CRM and reporting toolsCollaborate with our design and ad teams to sync Messenger flows with Facebook ad creativesTrack KPIs: open rates, click-throughs, reply rates, and conversions—then test and tweak for improvementRun rapid A/B experiments to refine timing, CTAs, segmentation, and response logicStay ahead of Meta’s ever-evolving rules, tools, and opportunitiesWhat Success Looks LikeHigher lead-to-response and lead-to-sale conversion ratesLower cost per lead and improved ROI from Messenger-driven campaignsFaster response times through automationLaunch of high-performing new flows and messaging experimentsYou’ll Thrive If You…Have 5+ years in communication strategy, copywriting, or performance marketingKnow Meta Messenger like the back of your hand—flows, sequences, triggers, and integrationsWrite crisp, compelling, CTA-driven copy that aligns with brand voiceAre results-driven and comfortable using campaign metrics to guide strategyHave cross-functional chops—comfortable syncing with ad teams, product, and devsAre organized, analytical, and ready to move fastBonus Points If You Have…Experience with WhatsApp, SMS, or multi-channel automationFamiliarity with Zapier, HubSpot, or CRM-based integrationsWorked with U.S.-based service or blue-collar businessesAn eye for combining copy + visuals (GIFs, image prompts, etc.) for higher engagementWhy You’ll Love It Here You’ll take the reins on a channel with massive untapped potential. You’ll build flows that don’t just talk — they sell. And you’ll help lead the charge in shaping how small businesses connect with customers in the messaging-first era.Ready to turn conversations into conversions?Apply now and let’s build something brilliant.#J-18808-Ljbffr