Marketing Lead

Job DetailsDescriptionScheels Company Goals:We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.OverviewThe Marketing Leader will elevate the SCHEELS brand through strategic community engagement, manage local marketing initiatives and create programs that will increase store traffic, engage the consumer, enhance the consumer’s experience and strengthen relationships with community partners. The associate will work directly with the Store Leader to determine strategies that align with store goals.Compensation: Compensation for this position starts at $26 per hour.ResponsibilitiesLead community engagement.Identify and direct local community outreach opportunities Serve as the scheduling manager to ensure that SCHEELS associates are present at relevant community events Serve as a representative for SCHEELS at community events by upholding the highest standards in conduct and appearance Identify and lead local partnership opportunities in the community and on social mediaManage local donations and sponsorships to elevate the SCHEELS brandDirect local marketing initiativesLead community partnership and social teams within the storeSocial media strategy including Facebook and Instagram for the store’s local pagesIdentify local media opportunities via print, TV and radio to elevate experts and experiences Evaluate effectiveness of marketing initiativesBuild positive rapport with SCHEELS associates so that they understand the rationale for marketing campaigns Understand and stay current on local demographics, consumer buying habits and changes in the retail environment Have a clear understanding of the SCHEELS brand and cultureManage and enhance both company wide and local marketing campaigns within the storeCreate programs and initiatives to increase store traffic, engage the consumer and enhance the consumer experience Determine and direct programs including budget, calendars, advertising, public relations and staff needsIdentify opportunities to share the SCHEELS story and elevate SCHEELS expertsEvaluate all marketing endeavorsServe as the store liaison with Corporate Office Marketing to maximize and align marketing strategies Contribute to a work environment that fosters pride in being part of a winning team and promotes personal growthOther duties as assigned by leadershipScheduleMust have schedule flexibility as schedule will vary based on marketing and event needs. This person will be expected to work at least 2 evenings during the week and every other weekend. Average hours per week is 40 hours.RequirementsExperience in marketing; and ability to think strategically and creatively Ability to work independently and build strong rapport with a team. Contribute to a positive team atmosphere and treat others with respect and consideration while following Scheels’ policies and proceduresExercise sound judgment and tact as it relates to interaction with consumers, SCHEELS associates and the community Strong oral / written communication and presentation skills to communicate effectively with all levels of the organization and with external audiences Ability to manage events and promotions; Ability to manage several projects at one time with great attention to detailsLeadership and/or management experience is preferred Professional appearance and attitude Ability to work assigned schedule which may include varied hours, evening, weekends, and holidays; Some travel, including overnight staysMust possess a valid driver’s license Customer ServiceGenuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”CultureApproach daily tasks, projects and follow-up communication with energy and sense of urgencyCultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impactShow respect and appreciation for others and ScheelsArrive to work and meetings 10 minutes earlyTeam MentalityGenuine interest and action in helping others before yourself, regardless of recognition or rewardTeach-abilityConsistent eagerness to listen, learn, apply knowledge and accept critical feedbackAbility to adapt to a changing work environmentAbility to apply concepts of basic math, grammar, punctuation and spellingDress CodeMeets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partnersEfficiencyDemonstrate pride and ownership of their work while meeting expected deadlinesEducation & ExperienceThe ideal candidate will have a bachelor’s degree in business, marketing or related field; 2-5 years of related experience: or equivalent combination of degree and experience. Must possess a valid driver’s license and a clean driving record as will be required to drive SCHEELS vehicles.Physical Requirements/Lifting RequirementsMust be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodationMedium work -Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.BenefitsTo see a full list of benefit offerings from Scheels visit scheels.com/careersEQUAL EMPLOYMENT OPPORTUNITYScheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.